Susanne Bilderbeek

HGF - Netherlands

Trade Mark Director

Tt. Vasumweg 58 Amsterdam, 1033 SC

sbilderbeek@hgf.com

Rising star

Dutch
English


Jurisdictions:

Netherlands

Practice areas:

Intellectual property
Trade mark
Trade mark prosecution

Industry sectors:

Fashion & luxury goods
Food and beverage
Healthcare
Media
Retail


I joined HGF in March 2017 and now have nearly 20 years of experience jn the IP business.

I am a member of the Benelux Trademark and Design Law Association and a certified Trademark Attorney, passing the BMM exam Cum Laude. The quality mark BMM Certified Trademark Attorney is a quality seal of Benelux trademark attorneys. I am also a member of ECTA and a professional representative at EUIPO, the EU trademark authority. In addition I am honoured to be a member of EUIPO’s SQAP (Stakeholder Quality Assurance Panel).

In my role as Trademark Director I advise a broad range of local and international client’s, mainly in the field of retail, luxury brands, food & beverage and consumer health products, on the protection and enforcement of Intellectual Property rights, with a focus on strategic and (cost) efficient management of larger international IP portfolio’s. In my career I have gained excellent skills in respect to opposition and infringement matters including negotiating and drafting settlement agreements, drafting observations and cooperating with local law firms on court actions. I also have extensive experience with coordinating transitions of incoming IP portfolio’s, rebranding projects and trademark clearance projects.

Year joined the firm: 2017

  • Masters Degree - Universiteit Leiden - 2006
  • BMM Certification - Beneluxvereniging voor Merken- en Modellenrecht - 2010

  • BMM - 2010
  • ECTA - 2023