Firm overview
Cat and Pillar is a specialized boutique firm providing comprehensive trademark prosecution strategy for
founders, established global brands, and growing businesses. By combining eight years of direct experience as a trademark examiner at the Intellectual Property Office of Singapore (IPOS) with a focus on procedural efficiency, the firm has established a reliable method for protecting brand assets in Singapore and international jurisdictions.
Scope of Expertise:
The practice manages the entire trademark lifecycle, ensuring that intellectual property is defended at every stage. Services include:
Strategic Pre-filing: Conducting thorough searches and delivering highly accurate assessments (98% accuracy) of a brand’s prospects before filing.
Classification Strategy: Advising on optimal class selection aligned with the client’s business model to maximize protection and mitigate the risk of registry refusals.
Application Management: Overseeing the full filing process to ensure applications align with registry
requirements.
Contentious Matters: Proactively responding to refusals, managing complex oppositions, and representing clients in negotiations and mediations for disputes.
Global Reach: Providing consistent, expert representation for both Singapore and international filings.
Why Clients Choose Cat and Pillar
The firm’s reputation is built on consistent, high-stakes results and the long-term trust of the organizations it serves. Cat and Pillar is the preferred choice for those who value:
Senior Practitioner Oversight: Every case is vetted by a senior practitioner within the firm, ensuring that strategy is handled with professional care and deep technical oversight.
Straightforward Communication: The firm provides practical, actionable advice without unnecessary legal jargon or evasive disclaimers.
Proven Track Record: Recognition in the WTR 1000 and IP STARS rankings reflects the firm’s ability to secure registrations for brands that require reliable, expert support.
Cat and Pillar is privileged to represent a diverse portfolio of clients, ranging from agile startups to established international organizations such as Paradise Group, Yeahka, Transtek, and Shein.
The firm is dedicated to providing professional and results-oriented service, prioritizing brand security through focused, examiner-level expertise.