Iberbrand® is an Intellectual Property firm that even when conceptually conceived as Iberbrand® seven years ago, brings along more than twenty-five years of experience through its practice and recognized partners.
Iberbrand’s values are based on Service, Ethics and Excellency, which are the guidelines for everything performed within the firm. With four partners and a competent team of attorneys, litigators, engineers, paralegals, interns and assistants Iberbrand® consolidates a solid goal oriented firm, making of our job a leisure and of client’s our friends. Our philosophy is to be creative and innovative as our clients® and as the field we work in, trying to be one step ahead of the needs and fast changing markets.
Our goal is not only to protect and enforce your IP but to provide global strategies that achieve better results, less conflicts, more satisfactions. Our practice is not only focused on Mexico as we also provide services in Latin America and Caribbean, ideally being a one-stop shop for our clients.
Our areas of expertise are focused mainly on portfolio management, advice and building strategies of Brands, Company Names, Signs, Logos, Symbols, Patents Inventions, Methods, Applications, Industrial Designs, Utility Models, Copyrights, Customs Protection, Labeling and Enforcement and Negotiation of all of the above.
We are BC&B, an international law firm specialized on legal and business consultancy. With more than 50 years of experience and going through a series of transformations, both technological and organizational, we unified the way in which we offer our services, thus positioning ourselves as the first “Law & Business” firm in Mexico.
By upholding ourselves as specialized leaders on Intellectual Property, we have been looking to increase our solutions range in a novel way by developing our abilities and infrastructure, aiming to satisfy our client’s needs thanks to the development of unique services which result from our specialists’ abilities, knowledge, talent and vision on different legal and business areas.
Within our solutions portfolio, we count with a group of experts on litigation, which covers a great variety of legal services, including corporate, civil, business, family, and commercial arbitration law, in order to provide legal solutions in these areas. We also count with a Business Transformation area, where our specialists are in charge of creating and providing necessary solutions for strategic and business transformation, and systematic innovation of any business, regardless its dimension and/or industry.
Our Technology Transfer office is the result of the knowledge and abilities synergy, focused on supporting entrepreneurs, business men, and emergent and well stablished companies in creating and implementing business strategies that create economic benefits through their intangible resources, by providing them with the necessary tools to innovate and protect their Intellectual Property rights by means of our philosophy of integrally taking care of their technological creations and developments.
As a result of the continuous quest to strengthen our solutions and scope, as of 2019 we are part of Velae Legal Group, an Ibero-American legal firm of multinational firms with representation in many countries, committed to our clients in offering diverse services and solutions with the highest quality standards and professionalism.
We are sure that the solutions and services that help our clients to protect, transform and lever their business, are found in BC&B.
ClarkeModet is the largest IP group in Spanish and Portuguese-speaking countries, with 10 companies in Europe and Latin America and a multidisciplinary team of over 500 experts.
In addition to provide prosecution and enforcement IP services (registration, maintenance, defence and monitoring of IP rights), ClarkeModet offers highly specialised advice to help clients to create impact on the market. The firm’s professionals do so by means of the transfer, use and profitability of IP assets and by implementing in the organisations work systems and policies aimed at generating a competitive advantage. The firm’s international presence and local knowledge enables it to offer a unified service of management of patents portfolios, based on unified work processes in all the countries it has a presence in and with the same quality standards and corporate policies.
ClarkeModet was founded in Spain in 1879, with the current structure dating back to 1892 following the merger between “Clarke y Cia” and “Agencia General de Patentes y Marcas”. It started its international expansion in 1940, establishing new IP firms in Portugal and Latin America.
The group is currently present in Argentina, Brazil, Colombia, Chile, Spain, Mexico, Peru, Portugal, Uruguay and Venezuela with 24 offices and three international desks: Asia Pacific, Europe, and North America. This large infrastructure allows a centralised management of large IP portfolios.
ClarkeModet Group is one of the largest applicants of Patents and Trademarks in all the markets in which its companies are present:
The greatest applicant of patents in Spanish- and Portuguese-speaking countries
The second greatest applicant of trademarks in Spanish- and Portuguese-speaking countries.
The company actually manages 1 out of every 10 patents within the Spanish and Portuguese speaking countries.
Technology & Innovation
ClarkeModet has incorporated new technologies in both customer services and internal processes to guarantee quality and speed. The company is a pioneer in the use of technologies such as blockchain or machine learning to increase the protection of its clients’ assets in order to face new challenges on digital markets.
Through its internal regulations and corporate culture, ClarkeModet supports different social interest initiatives, as well as inclusion and sustainability policies. The main lines of action of its CSR are focused on the promotion of diversity in its teams through its inclusive recruitment policies.
ClarkeModet minimizes environmental impact through a policy such as electronic invoicing and file digitization, as well as following programs such as Ecoembes for recycling.
CSR initiatives include the support for non-profit organizations and Universities through the sponsorship of various programs of Intellectual Property and stimulation of innovation.
After more than 20 years as leading expert in patents, technology transfer and intellectual assets management, representing world-class companies and advising IP firms about the Mexican IP system, Héctor Chagoya decided to establish Mextrategy. This innovation consulting firm, does not provide legal representation or prosecution services, but provides advice to maximize the economic value of the knowledge of organizations and independent strategy advisory for IP firms and companies that manage patent portfolios in Mexico and Latin America.
Mextrategy provides sound strategies for IP enforcement, IP policy lobbying, IP rights selection for strategic protection, expert opinions for damages and patent validity or infringement, and even advise for selecting firms in the region for all of the above and interacting with partners for technology transfer, considering the skills and potential conflicts of interest given the scarcity of skilled patent advisors in the region.