SIPS is a leading IP firm servicing the needs of multinationals and SMEs in Greater China. It has offices in Hong Kong, Beijing and Shanghai.
SIPS helps clients in managing their IP portfolios, including the registration, enforcement and licensing of trademarks, copyrights and patents. It also assists with investigations management, advice on supply chain integrity, trade secret protection, data privacy, retail and wholesale distribution, ecommerce, distribution and sourcing agreements, and regulatory matters relating to IT and other high-tech sectors.
The firm’s clients include household name brands across a broad range of industries, including information technology and consumer electronics, F&B, fashion, media and entertainment. It also assists start-ups and SMEs that require support in protecting their IP in both the sourcing and distribution of their products in China.
SIPS is recognized as a top-tier service provider for trademark protection in China by leading industry surveys, including WTR 1000, Managing Intellectual Property, Chambers and Legal 500.
In late-2020, SIPS was recognized by Asia IP as China International Trademark Firm of the Year.
Our IP Services
SIPS helps in searching new marks throughout the region. To manage costs, it typically runs a preliminary scan of the register and offers a cap or fixed fee for projects. SIPS also offers different tiers of searches. It can conduct low-cost “knock-out” searches to help in narrowing down the list of candidate marks. Alternatively, SIPS can provide deep analysis that includes creative advice on the options for overcoming serious conflicts. To these ends, it relies heavily on its in-house investigation team.
Trademark Registration Advice
SIPS never just files applications without first considering whether adjustments should be made to save cost and reduce the risks of objections. Likewise, it routinely provides creative suggestions for responding to office actions and rejections. The firm also proactively advises on enforcement risks, rather than limiting its comments to the implications of conflicts on registrability.
Portfolio Management and Audits
Upon taking responsibility for a portfolio, SIPS conducts an audit of the register as well as online sales platforms to ensure that existing applications and registrations are sufficient. SIPS may then suggest new filings to cover additional goods and services, as well as new marks – including Chinese-language marks that may have been overlooked.
A core part of SIPS’ practice is the management of investigations and enforcement against all varieties of IP violations. The bulk of this work relates to anti-counterfeiting, with about half of that concerning targets that advertise their goods online. The firm is known for its innovative approach to enforcement, testing the boundaries of the law and practice, as evidenced by SIPS’ work with coalitions, creative civil strategies, use of landlord liability strategies, and the proactive use of government affairs strategies to address more challenging cases.
Online Investigative Research Team
Beyond handling day-to-day takedown work, and unlike most of the firm’s competitors, SIPS has an in-house team of trained fraud investigators who are expert in analyzing search results and conducting deep research into infringers based in China and elsewhere. Their work can be crucial in prioritizing targets, uncovering infringers’ identities, tracing links between sellers and factories, and even mapping entire counterfeiting networks.
For on-site investigation work, SIPS has an established a network of outside investigation firms, including those run entirely by local Chinese and those managed by expats.
SIPS selects firms for projects based on their capabilities, budget realities and other factors. On occasion, SIPS works with firms based in Hong Kong, US and Europe which are adept in organizing “offshore approaches” to purchase from infringers that sell mainly to buyers outside China.
The SIPS team has a deep interest in the development of IP law and understand that involvement in the legal reform process can provide early access to useful information and thereby enrich its advice to clients. Most of the firm’s association work is conducted on a volunteer basis. But SIPS is also frequently engaged by associations and companies to provide draft position papers, speeches and research data to assist in their own direct lobbying efforts. Through this lobbying work, SIPS has generated contacts and a profile with a range of national and local authorities that in turn helps it in outreach to officials that can assist in resolving sensitive cases for clients.
Trademark and Domain Name Acquisitions
SIPS’ investigators and paralegals have extensive experience in negotiating with other parties for the purchase of trademarks and domain names.
Another core part of SIPS work is the drafting and recordation of trademark, copyright, and technology license agreements. Its work in this regard is mainly done for companies in the entertainment sector, toys, fashion, and F&B.
Creation of New Chinese Marks
SIPS also assists clients with inventing and assessing new Chinese-language marks, in part to ensure that they are culturally and linguistically appropriate, keeping in mind the many oral dialects in China (Cantonese, Shanghainese, Fujianese, etc.). For clients seeking assistance in developing marks in languages other than Chinese, SIPS works in cooperation with an affiliate, Appella.
For over a century Bird & Bird have played a key part in protecting some of the world's most ground-breaking inventions and high profile brands; we're confident we can offer you one of the most ambitious, energetic, dedicated groups of intellectual property professionals you're likely to meet.
We will provide you with a team, rich in real-world experience, comprising experts who have worked at the forefront of pioneering technologies. A substantial number of our lawyers hold qualifications in scientific or technical fields, meaning we are often called upon for our specialist knowledge and insight on large international mandates. We are respected for our creative and original solutions.
We offer both litigation and transactional support in relation to all IP rights, from small innovative projects to the largest, most complex and ground-breaking transactions and disputes.
Our approach has always been centred on client service, collaborating and innovating with our clients to create bespoke solutions that make their lives easier. This includes:- (i) the 'twobirds Pattern' product, a proprietary, in-house patent valuation and analysis tool, that allows us to landscape, analyse, and value patent portfolios in an automated and sophisticated way; and (ii) our innovative and dynamic Brand Protection reporting portal, which uses dynamic charts that give clients an up-to-date overview of their risk profile at any given time.
Talk to us to find out how our tools, experience and our genuine passion for IP can help you devise a strategy that will help to maintain your competitive edge, whilst protecting and optimising your IP in the best way possible.
Internationally Bird & Bird has over 350 IP lawyers, attorneys and legal professionals across our 30 offices, many of whom have known each other and worked together for years, meaning we're all on the same page and offer consistency and quality that runs through all levels of seniority. We are therefore ideally placed to devise and coordinate multi-jurisdictional litigation strategies and (in the future) to represent clients before the Unified Patent Court.
Office Locations: Australia, Belgium, China, Czech Republic & Slovakia, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Poland, Singapore, Spain, Sweden, United Kingdom, United Arab Emirates and United States of America
Rouse was established in the UK in 1990, and is recognised as a global Intellectual Property leader operating as a closely integrated network with more than 600 people working out of 18 offices in 13 countries.
We focus exclusively on IP, from strategic consulting, patents and trade marks through to domain names, copyright, designs and geographical indications. And we’re experts in providing services for each stage of their life cycle.
We have a deep understanding of all jurisdictions around the world and a strong focus on more challenging markets such as Africa, Asia, the Middle East and Russia. Most importantly, we’re passionate about IP and enjoy working with clients who share that passion. We put clients at the heart of our business and build long standing relationships. From large multinationals that want our scale, quality and professionalism, to start ups that value our entrepreneurial spirit, the companies we work with come from a broad range of sectors with diverse business interests and needs.
The Rouse Difference
Rouse prides itself on its quality and professionalism, but we have also always dared to be different. We don’t believe that all firms should be the same. That’s why we’ll always challenge the traditional way of doing things if we think another way is better.
It also means we don’t just advise on the law - in many countries we help define and shape it. We have a practical, pragmatic and “unstuffy” approach, with teams of professionals who work closely together across functions and geographical borders in a non-hierarchical, creative and results-oriented environment.
Rouse people are full of energy and enthusiasm. We are passionate about IP, our business and our people, and we genuinely enjoy what we do. We believe that having fun provides a happier, more productive working environment.
The Rouse Network
“International reach, local expertise”
Whatever your needs, in whatever country, we have either an established Rouse office or a long standing relationship with a local firm.
All our offices have both local and international experts that have bilingual capability. Where we don’t have an office we have a relationship with a local firm that we believe offers the best service for our clients and is the best fit for the Rouse culture and and the best service for our clients. Working with Rouse internationally means you can have one point of contact as well as a team of people around the world supporting you in the necessary jurisdictions.
The Rouse Network consists of local subsidiaries of Rouse International Limited and closely aligned but independent firms which work seamlessly together on engagements. Which elements of work are done by which entity depends entirely on the country in which work is carried out, in compliance with relevant legal and regulatory provisions.
Marks & Clerk is one of the UK’s largest, and longest established, intellectual property firms. Our expert teams of patent and trade mark attorneys and lawyers are wired directly into the UK’s innovation economies via our offices in London, Birmingham, Manchester, Oxford, Cambridge, Edinburgh, Glasgow and Aberdeen. Alongside our presence in the UK, we also have offices in nine international locations covering the EU, Canada and Asia, meaning we can tap into local expertise, globally.
Our team provides a full-service IP offering, from the initial filing of IP, through to litigation and commercial exploitation. Having seen the benefits that our clients derive from our full-service model, a number of patent attorney firms have since sought to follow a similar approach by adding solicitors to their teams. However, our well-established and highly regarded litigation and commercial transactions practices continue to set us apart from other firms.
We are experts not only in intellectual property law, but also in the science and technology that underpins our clients’ businesses. Our ability to draw upon this specialist technical expertise, not just in the context of patent prosecution but also in the context of litigation and commercial transactions, enables us to provide clients with a level of service and reach unmatched by other firms.