Vietnam

Firm overview

Firm overview

About Us

Rouse was established in the UK in 1990, and is recognised as a global Intellectual Property leader operating as a closely integrated network with more than 600 people working out of 18 offices in 13 countries.

We focus exclusively on IP, from strategic consulting, patents and trade marks through to domain names, copyright, designs and geographical indications. And we’re experts in providing services for each stage of their life cycle.

We have a deep understanding of all jurisdictions around the world and a strong focus on more challenging markets such as Africa, Asia, the Middle East and Russia. Most importantly, we’re passionate about IP and enjoy working with clients who share that passion. We put clients at the heart of our business and build long standing relationships. From large multinationals that want our scale, quality and professionalism, to start ups that value our entrepreneurial spirit, the companies we work with come from a broad range of sectors with diverse business interests and needs.

The Rouse Difference

Rouse prides itself on its quality and professionalism, but we have also always dared to be different. We don’t believe that all firms should be the same. That’s why we’ll always challenge the traditional way of doing things if we think another way is better.

It also means we don’t just advise on the law - in many countries we help define and shape it. We have a practical, pragmatic and “unstuffy” approach, with teams of professionals who work closely together across functions and geographical borders in a non-hierarchical, creative and results-oriented environment.

Rouse people are full of energy and enthusiasm. We are passionate about IP, our business and our people, and we genuinely enjoy what we do. We believe that having fun provides a happier, more productive working environment.

The Rouse Network

“International reach, local expertise”

Whatever your needs, in whatever country, we have either an established Rouse office or a long standing relationship with a local firm.

All our offices have both local and international experts that have bilingual capability. Where we don’t have an office we have a relationship with a local firm that we believe offers the best service for our clients and is the best fit for the Rouse culture and and the best service for our clients. Working with Rouse internationally means you can have one point of contact as well as a team of people around the world supporting you in the necessary jurisdictions.

The Rouse Network consists of local subsidiaries of Rouse International Limited and closely aligned but independent firms which work seamlessly together on engagements. Which elements of work are done by which entity depends entirely on the country in which work is carried out, in compliance with relevant legal and regulatory provisions.

Firm overview

Founded in 1991, Pham & Associates is the oldest and one of the most prominent IP Law firms in Vietnam. With strong practice groups in both IP prosecution and contentious matters, the firm continues to be one of the largest filers for patents and trademarks registration in Vietnam and is experienced in carrying out appeal, opposition, revocation, and invalidation procedures, in suing in court to resolve IP disputes or to negotiate to reach out-of-court agreements as well as in providing expert opinions on all matters related to IP. Besides, since 2001 the firm also provides consulting services on business law in Vietnam.

The firm has over 120 full-time staff, including 14 lawyers at law, 34 IP attorneys and 28 consultants, some of whom are former NOIP patent or trademark examiners. Our patent attorneys work in a wide range of technical areas, including chemistry, mechanics, electronics, biotechnology, pharmaceuticals, energy, material science and telecommunications. Our professionals can work in Vietnamese, English, French, Russian, German and Chinese.

With headquarters in Hanoi and branch offices in Da Nang and Ho Chi Minh City – the two largest and most dynamic economic centers of the country – our lawyers have easy access to clients directly to discuss and provide optimal solutions, especially in resolving intellectual property infringements and disputes.

Equipped with a self-designed, full-featured docketing software and regularly updated IP database our professionals are able to carry out all types of searches and monitor the development of cases to ensure desired results are achieved on time.

To date, Pham & Associates has filed and pursued the establishment of rights related to about 32000 trademark, 17,000 patents and 6500 industrial designs for clients in 40 countries. The firm is also the largest filer of PCT applications designating Vietnam.

Annually, as a legal representative of clients, Pham & Associates requested and collaborated with competent authorities to handle about 250-300 cases of counterfeit/pirated goods and IPR infringements. In addition, the firm also performed hundreds of other services relating IPRs such as trademark, patentability searches, maintenance and renewal, IPRs assignment recordal, IP due diligence report, patent Freedom to Operate (FTO) analysis etc.

The firm was ranked tier 1 in Vietnam for patent, trademark prosecution and contentious matters (consecutively from 2009 to 2024) by Managing IP/IP Stars; was winner of the Vietnam Patent Firm (and/or Trademark firm) of the Year Award (consecutively from 2009 to 2024) by Asia IP.

Trademark "pa Pham & Associates, figure" is recognized as well-known mark in Vietnam and features in the list of the Top 50 Famous Brands in Vietnam (2016-2024).

Firm overview

BMVN International LLC (“BMVN”) is a fully licensed local law firm and IP agent in Vietnam. Operating in strategic alliance with Baker & McKenzie (Vietnam) Ltd., we combine global expertise with local knowledge to deliver legal solutions in specialized areas such as intellectual property (IP), TMT, data protection, cybersecurity, government enforcement practices, trade and commercial, dispute resolution, and tax services.

Our practice blends the experience of both senior in-house and outside counsel to provide legal strategies and solutions for our clients, focusing on compliance within Vietnam's evolving legal and regulatory landscape. We address complex legal and policy issues by offering risk-based approaches to manage challenges, ensuring clarity and confidence in business operations and enforcement actions.

Our relationship with international law firm Baker McKenzie Vietnam is a strategic alliance. Baker McKenzie Vietnam and BMVN remain structurally separate and function as independent law firms. This strategic alliance together with a global outlook, innovative technology and seasoned legal talents enable us to provide clients with seamless Vietnamese and international legal advice to ensure consistency and quality of service, as well as to help clients navigate risk and seize opportunity.

Our clients include Fortune 100 companies, leading technology, financial institutions, consumer goods and retail (including the fashion and luxury industry), healthcare, education, and life sciences companies, as well as major Vietnamese clients expanding domestically and internationally.

We represent organizations at various stages of growth and development, supporting them as they innovate and expand both in Vietnam and overseas.