Rouse is an IP services business focused on emerging markets. We operate as a closely integrated network to provide the full range of intellectual property services, from patent and trade mark protection and management to commercialisation, global enforcement and anti-counterfeiting. Rouse Consultancy specialises in providing strategic and multidisciplinary consulting services to technology companies and brand owners globally.
The Rouse Difference We specialise in the most challenging business environments in the world.
Rouse goes where others have traditionally feared to tread. And we’ve been doing so for longer than just about any other law firm. We’ve long-standing experience and relationships in Asia, Africa, and the Middle East, for example, because this is where our clients need us to be. In each case, our employees and offices work as a single, integrated team.
We’re part of the specialist teams that are helping create and advise on new laws. The Rouse Network doesn’t just advise on the law, it helps define it. Thanks to our reputation and the regard in which we’re held, we’re regularly asked to work with IP organisations to shape and draft new laws. Recent examples include customs regulation and trade mark laws for emerging markets such as Myanmar.
We’re more than just a service provider. Rouse doesn’t fit into the traditional business model – we’re proud to say we’re different. As an IP specialised services business focused on emerging markets, we wanted to model our business on the roles and responsibilities of in-house teams with a broad view of the IP needs of our clients.
We’re nice people to do business with. Everyone we meet comments on the Rouse Difference. We’re non-hierarchical, creative and results-oriented. We focus on getting to know our clients really well, working collaboratively in a true partnership to achieve their objectives.
We also build strong and long relationships with both our staff and clients – on average, our employees have worked with us for more than 12 years, while our key clients have been around for even longer. Our fees are also reasonable and totally transparent.
We care passionately about the communities in which we operate. Supporting the communities in which we work and, importantly, in which our employees live, is something we take seriously. We drive initiatives such as the BioEconomy Academy, which helps protect the natural resources of developing countries. Our IP Ambassadors are focused on bringing into the IP profession young people who might not otherwise have the chance. And Rouse Cares, which aims to improve the lives of others through sustainable initiatives, is a central part of our commitment. We don’t just talk about social responsibility or do it to add weight to our pitches. We do it because we care.
Established in 1991, Pham & Associates is the oldest intellectual property law firm in Vietnam. Over the years, the firm has developed into one of the leading IP law firms in the country, with strong practice groups in both the prosecution and contentious matters. The firm is the most prolific filer of patent, trademark, industrial design applications in Vietnam and overseas each year. It is also renowed for acting on appeals and oppositions before the National Office of Intellectual Property and on infringement court actions, providing expert opinions and advising on unfair competition. In addition to its core services of IP, since 2001 the firm has also advised clients on Vietnam business law.
The firm employs about 120 people, including 62 qualified attorneys at law and IP attorneys, 28 engineers, consultants and over 30 support staff. All the firm’s attorneys have graduated from prestigious Vietnamese and foreign universities and almost all of them are fluent in English.
Our attorneys work in a wide range of technical areas, including chemistry, electronics, pharmaceuticals, bio- technology, energy, material science, mechanics, telecommunications. The attorneys specialize in their particular fields; they are accountable for and handle matter in person with full support from other team members, where needed. This approach enables them to become extremely proficient and effective in performing their tasks.
With the head office in Hanoi and branch offices in Ho Chi Minh, Da Nang and Hai Phong cities the firm can respond quickly to clients’ needs anywhere in the country. Face-to-face meetings at the client’s office can help to advise and handle the matter more efficiently.
The firm was ranked Tier 1 in Vietnam for patent, trademark prosecution and contentious matters (consecutively from 2008-2015) by Managing IP; won the Vietnam Patent Firm of the Year Award and short-listed as one of 5 firms for the Vietnam Trademark Firm of the Year Award (consecutively from 2009-2015) byAsia IP; was selected as one of Top-Five Leading Firms in Vietnam in IP field (from 2009-2014) by Chambers and Partner in UK; was named as one of the 100 Leading Brand Firms in Vietnam (from 2009-2014) by Viet Trademark Journal and was named as one of Top 100 Gold Trust Supplier of Legal Services in Vietnam (from 2009-2014) byVietnam Enterprise.