Alice Hou

Alice Hou is an outstanding lawyer in the field of intellectual property protection and rights enforcement, with nearly 10 years of practical experience. Her expertise includes managing disputes over trademarks, copyrights, patents, trade secrets, and unfair competition. 

Alice has served numerous leading domestic companies and well-known multinational corporations, primarily those operating in the sports, entertainment, technology, fashion and luxury goods, toys, daily chemicals, and pharmaceuticals sectors. Alice’s specialty is IP criminal litigation and administrative actions. 

Alice has handled several groundbreaking cases that have been instructive for the handling of similar cases in the field of intellectual property nationwide or locally. Many of these have been recognized as model cases by courts at various levels, procuratorates, and industry organizations, including the "Top Ten National Procuratorial Intellectual Property Protection Model Cases of the Year" by the Supreme People's Procuratorate and the “Top 10 Model Cases of Cracking Down on IP Infringement Crimes” by the Ministry of Public Security. Alice has also been repeatedly included in the "Managing IP: IP Stars" list.

• Advising a well-known multinational brand in criminal case against 3 individuals for selling goods with counterfeit registered trademark -- Top 10 IP Judicial Protection Cases of Jinhua Courts 2023.
• Advising a well-known outdoor equipment brand against an individual and a company for counterfeiting registered trademark -- Model Cases of IP Protection by Jinan People's Procuratorate.
• Advising Cisco against 4 individuals for trademark infringement -- Outstanding IP Litigation Cases in Lingnan Region 2022; Top 10 Trademark Cases in Shenzhen 2022.
• Advising Oxford University Press and McGraw-Hill Education against an individual for trademark infringement -- Outstanding IP Litigation Cases in Lingnan Region 2020; Top 10 Foreign Related IP Cases in Guangdong 2020; Top 10 Trademark Cases in Shenzhen 2020.
• Advising a world’s leading toy and entertainment company against an education technology company and an individual for counterfeiting registered trademark -- CBLJ Deals of the year 2022 (Dispute & Investigations); Model Cases on Innovation-Driven IP Protection by The Supreme People's Procuratorate; Top 10 Criminal Cases of IP Protection by Shanghai No.3 Intermediate Court and No.3 Branch of Shanghai Procuratorate; Top 10 IP Judicial Protection Cases of Shanghai Courts 2021.

• LLM, Sun Yat-sen University
• BA, Business English, Nanjing University of Finance and Economics

• PRC licensed lawyer