Cho & Partners

Cho & Partners was established in 2002 by two senior attorneys, Tae Yeon Cho and Ik Hyun Seo. The firm has a robust intellectual property practice, excelling in both domestic and international trademark prosecution, litigation, anti-counterfeiting, and internet-related matters. It offers creative anti-counterfeiting programs and is experienced in handling domain name dispute resolution matters. It serves multinational clients, including leaders in the software and technology, retail, luxury goods, and fashion sectors.

Notable soft IP practitioners: Tae Yeon Cho, Ik Hyun Seo, Miro Hong, Kathryn Lee.

2026

"The team at Cho is very responsive and strategic. They provide realistic, useful advice."

"Cho is very responsive and provides great filing strategies."

"They are very easy to communicate with, and they really 'get' our issues."

"They have consistently provided committed and timely advice, all at reasonable rates. For both contentious and non-contentious work, the firm excels at providing the most suitable strategic and tactical advice to ensure the best result for the matter."

"The team does not mess about with general advice and uncertain outcomes. Each piece of advice is committed to the cause with clearly defined objectives and outcomes."

Kathryn Lee

"She writes clear, quick, concise but accurate answers."

Ik Hyun Seo

"Ik Hyun is an excellent lawyer and communicator. He is key manager for all our cases and always offer advice on the best course of action."

2025

"I appreciate their seriousness, their responsiveness, and the concise and precise nature of their answers."

"The firm is very pleasant, very quick and concise in their responses."

In one notable case, the team represented Louis Vuitton in a lawsuit against a Korean repair shop. The issue involved the unauthorized transformation of a luxury product into a new product without the trademark owner's consent. 

Case studies show the team assisting Netflix’s in-house enforcement team with various IP matters, including trademark and copyright issues. Other case studies highlight copyright dispute work for clients such as Disney, Nordic Naturals, and Nespresso.