Bird & Bird gains a solid footing in China’s IP market as a foreign player. The firm’s China IP team collaborates closely through offices in Beijing, Shanghai and Hong Kong to advise clients on trade marks, patents, trade secrets, copyrights, and IP litigation. Its association with Beijing law firm Lawjay Partners allows it to represent clients before the Chinese courts.
Notable patent practitioner: Christine Yiu.
Notable soft IP practitioner: Dorie Wong.
The firm advised many famous firms around the world from various sectors on patent filings and infringement. Clients include Maxeon and Razer.
Case studies show the firm managed Riot Games' extensive trade mark portfolio in China and assisted the client with protection of their game characters and e-sport league properties. Clients include Chinachem Group and Fitson Singapore.