Bear & Wolf is a boutique that specialises in trade marks and brands. The firm has an office in Denmark to deal with EU trade mark work.
Notable practitioners: Mark Heritage and Simon Tracey.
2026
"They are so efficient, and they make you feel like they are working on New York time; always available for an emergency filing."
"They provide in-depth analysis with a true understanding of potential risks. Their work product is always robust with incredibly astute recommendations."
"Very responsive and provides effective strategic advice in a coherent and efficient fashion."
"What we value most about Bear & Wolf’s IP litigation service is the combination of deep technical expertise and clear, commercially grounded strategy. The team has a sophisticated understanding of complex IP disputes and an impressive ability to cut through issues quickly and focus on what truly matters to the outcome."
"They have an excellent grasp of complex IP issues and are adept at translating them into actionable advice that supports business decision-making. The team takes a proactive, solutions-oriented approach, anticipating risks and opportunities early and offering thoughtful recommendations rather than simply identifying problems."
"We value Bear & Wolf for their responsive and professional IP advisory services. Their team explains complex legal concepts in a straightforward manner, helping us make informed decisions quickly. Their expertise in European IP law is a great asset to our team."
"The team offers clear, commercially-minded legal advice that helps us navigate complex IP landscapes in Europe. Their expertise is not just limited to law but extends to practical strategy, allowing our management to make swift and informed decisions for our global brand protection."
"The administrative support provided by Bear & Wolf is top-notch. They manage our European IP portfolio with great precision and proactive communication. We feel confident that our filings and deadlines are in safe hands, especially when navigating the procedural complexities of the UK and Nordic jurisdictions."
"I value BEAR&WOLF’s IP filing, prosecution, and administration service for its efficiency, reliability, and clear guidance throughout each stage of the process. The team is highly organised, proactive in identifying potential issues, and meticulous in ensuring that all formalities are handled smoothly and on time. Their consistent communication and professional support make the overall management of IP matters straightforward and reassuring."
"I particularly appreciate BEAR&WOLF’s IP litigation service and team for their strategic approach, clear communication, and deep understanding of complex intellectual property matters. Their ability to anticipate potential risks, provide practical solutions, and maintain a high level of responsiveness throughout the process makes collaboration both efficient and reassuring. The team consistently demonstrates strong legal expertise and attention to detail, which inspires confidence in every stage of the litigation."
Simon Tracey
"Can quickly identify risks and make clear client recommendations."
"Simon is my go-to strategic adviser. What I appreciate most is that he's a straight shooter and can cut through the weeds and give me a bottom line analysis. I also appreciate how aggressive he is when it comes to enforcement. All-around great attorney."
Mark Heritage
"Mark Heritage excels at combining deep IP expertise with sharp commercial judgment. He has a clear ability to distill complex legal and strategic issues into practical, actionable advice that aligns with business objectives."
Thomas Kruse Lie
"Thomas provides exceptionally prompt feedback and demonstrates great patience in explaining complex legal points that we find difficult to grasp. He is highly effective at offering practical and swift solutions to resolve our issues, ensuring that our brand protection efforts remain on track without unnecessary delays."
"Thomas is an exceptional communicator who excels at translating complex legal risks into actionable strategies. He is highly responsive and consistently provides creative solutions to overcome tough legal hurdles. His dedication to our brand's success is evident in every case he handles."
Sophia Uzor
"Sophia Uzor excels at providing clear, strategic, and well-structured advice, even in complex IP matters. She communicates efficiently, anticipates potential issues, and offers practical solutions that inspire confidence. Her thoroughness, responsiveness, and ability to translate legal concepts into actionable guidance make her support particularly effective and valuable."
2025
"They are service-minded, responsive and knowledgeable. Always a pleasure to work with."
"[They have an] in-depth knowledge of UK and EU trademark law."
Case studies show filing and prosecution work for brand owners such as Volta Charging, Agatha Christie, S54 Holdings, International Literary Properties UK, and ASSOS of Switzerland. The firm also advised clients like Under Armour and Patagonia on enforcement matters.