BARLAW - Barrera & Asociados


Av. El Polo 405, Office 610, Santiago de Surco

+511 7139960

Key contacts:

Managing Partner: Adriana Barrera
Partner: Maria Ines Herrera

Quick facts:

Established: 2011
Number of Partners: 2
Number of Practitioners: 14
Languages : English, Spanish

We are one-stop IP boutique law firm. Our team has 45 members. The group is composed by 16 lawyers and other professionals as: paralegals, translators, engineers, administrative support staff and accountants. We handle trademarks, copyrights, patents, designs and data privacy. We are strong in IP enforcement, IP litigation, Brand Protection, licensing. We work with worldwide companies and trademarks enforcing their righs and handling complete brand protection strategies, as: adidas, Nike, Sony Computer Entertainment, Apple, LVMH Group, Guccio Gucci, Spin Master, Puma, Polo Ralph Lauren, Viacom International, Entertainment One, Tommy Hilfiger, Sporsoilirs( Lacoste), Procter & Gamble, Phillip Morris, among other companies. We also have a solid prosecution area with important clients, handling interesting and complex cases. We have prepared complex strategies for protection of three dimentional (3D) trademarks for Crocs, Chanel, Honda Motor, Ferrero Rocher, Vans and Sony Computer Entertainment America. We filed several industrial designs for Caterpillar Inc. and Telefonica S.A. (Spanish telecom company). We successfully won a industrial design infringement case representing Honda Motor Co.

Since 2018, BARLAW strengthens its leadership position in the legal services market with the merger(acquisition) with HA PUYO PATENTS & TRADEMARKS, HA PUYO is a law firm that has more than 100 years of professional experience in the field of IP and regulatory affairs, adding engineers and in-house translators to our staff.

We provide the following services:

  • Registration, renewal, maintenance and monitoring of trademarks and domain names in Peru and other countries.
  • Legal advice, protection and defense in all patent, utility and industrial designs and plant varieties matters.
  • Software and copyright protection.
  • Clearance search reports.
  • Defense of Industrial Property rights and Copyrights, including any and all aspects related to oppositions, appeals, infringement actions, cancellations, nullities and civil administrative actions.
  • Strategies against piracy and counterfeiting including IP rights recordal before Customs, investigations, market surveys, test purchases, raids, related legal actions, trainings, among others.
  • Dissuasive strategies to cease illicit activities such as cease and desist letters, negotiations, settlement agreements and undertakings.
  • Litigation and dispute resolution in civil and criminal cases related to IP matters.
  • Legal advice, drafting and recordal of franchising agreements, license agreements, technology transfer agreements, co-existence agreements, and in general any contract or agreement involving Industrial Property elements.
  • Legal advice in e-commerce and internet issues, such as strategies against piracy and counterfeit through social media and online platforms.
  • Defense and legal advice in unfair competition, including legal advice in marketing and advertising campaigns.
  • Defense in consumer protection matters.
  • Regulatory affairs: Assistance for obtaining sanitary registrations: food & beverages, drugs/pharmaceutical products, cosmetics, veterinary products, agricultural products (pesticides, herbicides).
  • Private data protection legal advice.

We have been recognized by different international rankings a as: Legal 500, Chambers & Partners, WTR 1000, MIP Latin America Firm to watch 2019, Latin Lawyer - Specialist firm leader, Chambers & Partners, IP Stars, Leaders League, Managing IP's Top 250 Women in IP -2019, Women in Business Law, Global Law Experts, WIPR - Influential Women in IP 2019 and WTR Global IP.


Network Memberships: INTA, MARQUES, AIPPI, IAPP, IACC, ASIPI, AMCHAM, APPI, Women in the Legal Profession - WIPP PERU.


Last updated 12th Septebmer 2019

Practice Areas: Copyright, Designs, IP transactions, Patent office proceedings, Patent contentious, Patent prosecution, Trade mark contentious, Trade mark litigation, Trade mark office proceedings, Trade mark prosecution, Life sciences, Trade mark strategy & counseling


Sector Expertise: Agriculture, Advertising, Arts, Automotive, Computer technology & services, Construction & materials, Fashion & luxury goods, Financial services, Food & beverage, Gaming, Healthcare, Internet, Industrials, Manufacturing, Media, Medical device, Music, Pharmaceutical, Professional services, Publishing, Retail, Sports, Technology hardware, Tobacco, Utilities, Telecommunication