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Trademark distinctiveness in the physical and virtual worlds: the Glashütte ruling

23 January 2025 by Società Italiana Brevetti (SIB)

The ruling of the EU’s General Court in the Glashütte case has directly extended the distinctiveness of a trademark to the virtual world, in the context of a clear evolution of European Union trademark case law; Società Italiana Brevetti (SIB) explains what does this mean in terms of trademark protection strategy?