Founding Partner

Levent Mh. Apa Giz Plaza Büyükdere Cd. No:191 Kat:10 Şişli

+90 212 211 7755

Top 250 Women in IP 2023

Trade mark star 2023




Practice areas:

Trade mark

Industry sectors:

Fashion & luxury goods
Food & beverage

Yasemin Kenaroğlu is the founding partner of Kenaroğlu Avukatlık Bürosu (2008) which is a dynamic team of IP lawyers, dedicated to provide the highest quality legal and administrative services for protection of Intellectual and Industrial Property Rights. She is a registered attorney at law with the Istanbul Bar Association and a patent and trademark attorney with the Turkish Patent and Trademark Office.

Strategic and strong-willed, Ms Kenaroğlu is one of the key leaders in the intellectual property field since 2003 and represents major international brands from various sectors including fashion, automotive, software, machinery, cosmetics, electronics, telecommunications, pharmaceuticals, biotechnology, retail chains, media and entertainment, and food and beverages in trademark, patent, design, domain name, copyright and unfair competition matters. For Ms. Kenaroğlu, it does not matter where her clients are based as she has built a remarkably rich and multi-disciplinary portfolio for which she diligently provides legal assistance to first-hand.

Ms Kenaroğlu works on almost every aspect of IP law and she has recently led cases involving:

  • managing administrative proceedings before the Turkish Patent and Trademarks Office and WIPO;
  • handling IP infringement, unfair competition, invalidation and cancellation actions before the civil and criminal IP courts and Court of Appeals;
  • managing investigations, conducting raids and seizures and leading customs proceedings for the purpose of brand protection;
  • representing clients from different industries in settlement negotiations and contractual work; and
  • providing consultancy and management services to domestic and international companies for the protection and management of their IP portfolios in Europe, the Middle East and North Africa, North and South America and the Far East.

She has been ranked by The Legal 500, WTR 1000, IAM 1000, Managing IP, Chambers and Partners, Top 250 Women in IP and WTR Global Leaders as a top-tier attorney at law and trademark attorney.

Ms Kenaroğlu frequently writes on IP-related topics for international and local publications.
Her recent articles include:

  • “How to protect your trademarks in Turkey”, Legal 500;
  • “Civil IP courts grant full protection to genuine rights holder against bad-faith registrant”, WTR Daily;
  • “No registration or proof of use, no problem: how the Turkish IP system supports all legitimate rights holders”, World Trademark Review;
  • “Turkish appeals court finds for applicants by overturning longstanding ex officio refusal practice”, WTR Daily;
  • “How to protect your most valuable rights: publicity and image”, World Trademark Review;
  • “Against the odds: the fundamentals of design protection in Turkey”, World Trademark Review;
  • “Legitimacy of Turkish PTO's registry of well-known trademarks thrown into doubt”, WTR Daily;
  • “Can we overcome counterfeiting without tackling the mindset behind it?”, World Trademark Review; and
  • “Trademark Litigation Procedures and Strategies in Turkish Legal System”, WTR A Global Guide.

Year Joined Firm: 2008


  • Marmara University, Faculty of Law, LL.B.
  • İstanbul Bilgi University, Institute of Social Sciences, Economics Law, LL. M.

Network Memberships:

  • INTA
  • ECTA