Senior Partner and Head of Department (Trademarks, Contractual and Commercial IP)

First Channel Building Plot No. 17 A,
Sector 16 A Film City



Trade mark star 2022



Practice areas:

IP transactions
Trade mark office proceedings
Trade mark prosecution
Trade mark strategy & counseling

Industry sectors:

Fashion & luxury goods
ICT & software

Safir Anand is recognized as one of India's top intellectual property attorneys. In addition to advising leading companies on IP matters in the jurisdiction of India, he also advises some of them in the SAARC region and helps them helps to strategize, monetize and enforce their IP.

His diversity and advisory forte across industries ranges from entertainment, fashion to pharmaceutical and social media. Safir works extensively with the fashion industry and advises various fashion boutiques such as Louis Vuitton, Christian Louboutin, Hermes and Chanel and leading Indian designers like Manish Malhotra, Ritu Kumar and Gaurav Gupta.

Safir Anand is in involved inculcating innovation at the grass root level from schools and colleges.

Safir engages actively with government bodies, regulators and industry associations. His participation includes:

  • Hash Tag Committee
  • Ad Words Committee
  • Transliteration Project
  • Board of Directors of IFMA,CL Educate, Kestone Integrated Marketing Services, Career Launcher Education Infrastructure and Services
  • Member of Committee INTA Famous and Well-Known Marks Committee
  • Pharmaceutical Trade Marks Group (PTMG)
  • Committee member of Marques – Brand and Marketing Team and Marketing to Kids Team
  • Collaboration with the UK Intellectual Property Office to further Brand Management in India
  • ACMA Conference on IP Management through Brand Protection and the Brand Licensing
  • Participating as the sole Knowledge Partner with MeltingPot2020 to encourage student innovation
  • Working with government of Andhra Pradesh (India) and the Government of Israel

Safir has authored numerous articles and publications over the years some of which are as follows:

  • He is a regular contributor for 'Getting The   Deal  Through-Licensing; 'Getting  The   Deal  Through-Trademarks and 'Getting  The   Deal  Through- Advertising and Marketing Laws)
  • He authored the India Chapter of 'Worldwide Franchising Laws' published by the Mathew Bender
  • Authored a chapter on fashion laws in India for Freshfields Bruckhaus Deringer
  • Authored an article for Licensing in the Boardroom on Key Licensing Issues in India
  • Wrote a paper on IP monetisation and authored Securing Value in Credit Crunch


Network Memberships
Bar Council of India, INTA, APAA, Asia-Pacific Lawyers Association, SAARCLAW, AIPPI, International Bar Association, LIMA India Advisory Committee, Luxury Society, The Association of Media and Entertainment Counsel, The International Franchising Association and Centre for International Legal Studies


Last Updated 3rd July 2017