Trade mark strategy & counseling
Fashion & luxury goods
Food & beverage
Hospitality & leisure
"I gain a lot of satisfaction from counseling companies of all sizes, but particularly multinationals with brands and business interests around the world. I show them how to manage and protect their intellectual property better and enhance their bottom line. My team and I do that strategically, creatively and collaboratively with clients. My reward comes when a general counsel thanks me and adds, ‘You revolutionized what we’re doing.’” — Mitch Boult
Frequently honored for his national and international service to clients, Reber “Mitch” Boult serves as lead advisor on branding campaigns throughout Asia, Europe and North America. He establishes licensing and franchising networks for United States corporations in Europe and Asia and represents a wide range of clients in multi-jurisdictional IP litigation.
With more than 9,000 trademarks under management, Mitch and his team devise commercial and legal tactics to drive brand value, fortify brand strength and lower the cost of global trademark portfolios. Mitch also represents clients embroiled in domain name disputes and in proceedings before the United States Patent and Trademark Office (USPTO). In these matters, he’s known for using creative approaches and achieving improbable outcomes.
Clients turn to Mitch for his global management guidance when they grow their companies by acquisition. In these cases, they often have several operating facilities around the world, each with their own IP portfolios. Mitch identifies opportunities to pull everything together under a unified strategy. Additionally, when a company makes such a move, finances and brand reputations sometimes take a hit, requiring Mitch to step in.
Sometimes Mitch takes on litigation that a client’s previous law firm dismissed as unwinnable. Mitch is adept at identifying innovative litigation tactics and he effectively deploys them in the courtroom or around the negotiation table.
In today’s complex global economy, clients face many challenges. Mitch guides them through the byzantine web of regulatory compliance issues both domestically and internationally, including the new European data and privacy directives. He advises them on e-commerce and data privacy concerns, and helps them protect their intellectual property from the incredibly sophisticated ways, often online, that people now have to monetize IP rights owned by others.
Clients value that Mitch can offer quick but thorough advice over the phone or in an email with practical measures that can be implemented without the need for research or delay. He has the ability to provide clear and easy-to-understand answers that clients can act upon. Mitch walks clients through minefields without incident and, conversely, helps them seize opportunities to advance their interests.
Year Joined Firm: 1987
Last updated 1st October 2020