Trade mark litigation
Fashion & luxury goods
Food & beverage
Has been a member of the Portuguese Bar Association since 1987. He became a Portuguese Official Industrial Property Agent in 1995, a European Patent Attorney in 1994 and a European Trademark and Design Attorney before the European Union Intellectual Property Office in 1996. He became a specialist IP lawyer recognised by the Bar Association in 2006.
Has been a partner at J. Pereira da Cruz since 1987 and is a founding partner of the law firm Pereira da Cruz e Associados.
He started his IP professional life in 1979 while still at law school. As a senior partner, he now accompanies and supervises the opposition and revocation proceedings handled by J. Pereira da Cruz at the Portuguese Industrial Property Office.
Provides consultancy on matters concerning the validity and infringement of IP rights, as well as licence agreements, including franchising. He is also involved in civil and criminal litigation in the enforcement of trademarks, designs, copyright and patents. He specialises in anti-counterfeiting and works in close contact with the police and Customs.
Is an arbitrator at the WIPO Arbitration and Mediation Centre and the Portuguese arbitration centre ARBITRARE, which focuses on industrial property cases, company names and domain names.
Through associations such as the ICC and the Portuguese Bar Association, he has been actively involved in working committees for the revision and amendment of IP laws – including the committees for the IP Code of 2003, the implementation of the Enforcement Directive (2008) and the current IP Code (2018).
Is a member of multiple IP associations, including the International Association for the Protection of Intellectual Property (AIPPI), International Trademark Association (INTA), the International Federation of Intellectual Property Attorneys (FICPI), the European Communities Trade Mark Association (ECTA), MARQUES, the Pharmaceutical Trade Marks Group (PTMG), the Chartered Institute of Trade Mark Attorneys (CITMA), the Anti-Counterfeiting Group (AGC), the Union of European Practitioners in Intellectual Property (UNION) and the European Patent Institute (EPI).
He has been chair of the Intellectual Property Commission of ICC Portugal since 2016.
Year Joined Firm: 1979
Education/Alumni: Law Degree
Network Memberships: INTA, ECTA, AIPPI, MARQUES, FICPI, PTMG, ACG (UK), ICC, ASIPI
Last updated 29th October 2020