Luis Baz

Elzaburu - Spain

Head of the Trademark Department

Miguel Angel, 21

28010, Spain


Trade mark star 2022




Practice areas:

Trade mark

Industry sectors:

Fashion & luxury goods
Financial services
Food & beverage

Luis is head of the Trademark Department where he coordinates a team of almost 60 people and provides strategic advice relating to trademarks and domain names portfolios. With more that 30 years of professional experience, he is also an expert litigator in the areas of trademarks, copyright and publicity rights. He has also done considerable work in such specialized fields as domain names and infringement of IP rights on the Internet. Luis has been a Chartered IP Attorney since 1992 and a European Trade Mark Attorney since 1995. He was a member of the Legal Advisory team of a leading Spanish pay television channel, where he acquired a wealth of experience in contract and production law relating to audiovisual works.


Year Joined Firm: 1995


  • Law Degree (Comillas University, 1989)
  • Master in EC Law (Comillas University, 1990)
  • General Management Programme (IESE, 2014).

Network Memberships:

  • ASIPI (active member of the Trademark Committee and the Ethics Committee)
  • INTA


Last updated 10th February 2021