25/F, 3 Lockhart Road

+852 346 875 28

Trade mark star 2022



Hong Kong SAR

Practice areas:

Trade mark litigation
Trade mark prosecution

Industry sectors:

Fashion & luxury goods
Food & beverage
Technology hardware

Joseph (Joe) Simone is a founding partner with SIPS and the legal representative of SIPS (Shanghai) Limited.

Joe has been working in the IP field in Greater China since 1988, representing overseas MNCs and SMEs in a wide range of industries.

Joe publishes frequently on IP topics in China and contributes regularly to position papers on legislative reforms issued by trade groups and professional associations.

Joe has been active in International Trademark Association (INTA) committee work since 1990, and recently received the INTA 2019 Service Award for the Advancement of Association Objectives as a result of his contributions.

He was the founder of a task force within the Enforcement Committee of the INTA focused on bad faith trademark registration on a global basis.

In February 2020, Joe was appointed as the only American lawyer to serve in INTA’s “China Global Advisory Council”, which helped set INTA’s objectives for policy work in the PRC for 2020-2021. Joe will serve on INTA’s Anti-Counterfeiting Committee for 2022-2023.

Joe has also been working with stakeholders towards the creation of pilot program for the use of accelerated arbitration of IP disputes occurring on online trade platforms and contributing to industry efforts to explore other innovative solutions to the new problems in protecting IP in the context of e-commerce.

In the late 1990’s, Joe was involved in the creation of the Quality Brands Protection Committee (QBPC) and the Global Leaders Alliance Against Counterfeiting (later merged into BASCAP). Joe served as the QBPC’s Vice Chairman and chair of its Legal Working Group for several years and remains active in its committees.

Joe is also a UDRP arbitrator for the World Intellectual Property Organization (WIPO).

He is fluent in Mandarin Chinese and Italian.


Last updated 23 October 2021