Jordan Feirman

Jordan Feirman primarily handles intellectual property and sports litigation matters and disputes, where he handles all stages of cases involving copyrights, trademarks, false advertising, unfair competition, rights of publicity, domain names, contract and licensing disputes, and consumer class actions. Mr. Feirman also regularly advises clients on copyright and trademark analysis in connection with high-profile transactions pertaining to creative and literary content. He also frequently negotiates IP and related matters on behalf of sports leagues.

Mr. Feirman is a member of the U.S. Amicus Subcommittee of the International Trademark Association and previously served on the Copyright and Literary Property Committee of the New York City Bar. He is a thought leader on key developments in copyright and trademark law as well as artificial intelligence, and has authored numerous amicus briefs, articles and publications addressing emerging issues in copyright, trademark and unfair competition law. Mr. Feirman also co-authored the chapter on “Appeals” in the ABA Copyright Litigation Strategies treatise, and counsels a variety of musicians, artists, authors and nonprofit organizations in pro bono matters.

In recognition of his work, Mr. Feirman has been named one of Lawdragon’s 500 Leading Global IP Lawyers and a Rising Star in IP by Managing IP. 

•            Jordan was lead counsel to GUIDEWELL EDUCATION LLC (“Guidewell”) in defending and reaching a highly favorable settlement in a trademark infringement suit filed in the U.S. District Court for the Middle District of Florida by Blue Cross and Blue Shield of Florida, Inc. ("Florida Blue") relating to the launch of Stravos' “Guidewell Education” trademark. Guidewell, formerly Stravos Education, is an educational holding company that rebranded to GUIDEWELL EDUCATION in connection with its nationwide academic, tutoring, and test preparation services. Florida Blue contended that the use of a GUIDEWELL mark infringed Florida Blue's GUIDEWELL brand.

•            Jordan and Skadden obtained a favorable settlement on behalf of Metacapital Management, L.P. — a New York-based investment adviser that has offered financial services under its “Meta” name since 2001 — in its trademark infringement lawsuit against Meta Platforms, Inc. (MPI) in the U.S. District Court for the Southern District of New York. The lawsuit began in September 2022 when Metacapital sued MPI for trademark infringement arising out of the company’s October 2021 rebrand from “Facebook” to “Meta.” The Skadden-authored complaint sought significant monetary and injunctive relief, noting Metacapital’s concerns about consumer confusion due to MPI’s notoriety and pointing to a December 2021 transaction in which MPI paid $60 million for “Meta” and “Meta”-formative trademarks to another company in the financial services industry. On May 10, 2024, after more than 1.5 years of discovery and other proceedings, our team informed the court that the parties had reached agreement on a settlement.

•           Jordan and Skadden regularly advise and represent the leading sports organizations and teams in various IP enforcement matters. For example, Jordan most recently has represented The National Football League (“NFL”) in a copyright infringement action in the U.S. District Court for the Southern District of New York concerning use of a photograph of Hall of Fame running back Barry Sanders from 1995 to create a statue now outside of the Detroit Lions stadium. Professional photographer Allen Kee filed his initial lawsuit, which sought damages and accused Getty Images, the Detroit Lions and the NFL for copying, selling and licensing the photo without Kee's authorization. Kee later dropped the NFL from his suit in 2024.

•           Jordan also represents Major League Soccer and its Clubs (“MLS”) in several separate enforcement matters involving the MLS’ portfolio of trademarks and copyrights, and in negotiations with the Major League Soccer Players Association concerning  licensing and use of MLS Players’ name, image, and likeness (NIL) rights. Jordan and Skadden negotiated and drafted a group licensing agreement with the Players Association that went into effect in 2021, and are representing MLS in connection with the licensing insofar as the existing agreement is due to expire at the end of 2026.

  For the National Basketball Association (“NBA”), Jordan conducts IP enforcement and analysis and recently presented on AI issues to all NBA team counsel as part of their annual meetings.

•           Jordan and Skadden advise and represent Coty Inc. in connection with certain intellectual property enforcement and licensing matters, including managing a pending trademark infringement concern in connection with a competitor’s cosmetics product, and a recent termination of a license agreement.

• J.D., University of Virginia School of Law (Order of the Coif; Member, Virginia Law Review)
• B.A., Brandeis University 

• Member, U.S. Amicus Subcommittee of the International Trademark Association
• Copyright and Literary Property Committee, New York City Bar

• New York
• U.S. Supreme Court
• U.S. Courts of Appeals for the Second, Ninth and Federal Circuits
• U.S. District Courts for the Southern and Eastern Districts of New York