An engineering graduate and member of the Portuguese National Association of Engineers, João Pereira da Cruz has been a partner and member of the board of J Pereira da Cruz since 1974.
He became a Portuguese Official Industrial Property Agent in 1984, a European Patent Attorney in 1994 and a European Trademark and Design Attorney before the European Union Intellectual Property Office in 1996.
João has extensive national and international professional experience in a wide range of areas. He holds several leadership positions in Portuguese and European IP organisations, currently serving as President of ACPI (Portuguese Association of Intellectual Property Consultants) and AMEP (Portuguese Association of European Patent Attorneys). He is a former Secretary General of EPI (Institute of Professional Representatives before the European Patent Office) and Past President of ECTA (European Communities Trade Mark Association) and UNION-IP (Union of European Practitioners in Intellectual Property). These national and international appointments are recognition of his commitment, competence and innovative capabilities, making him one of the most authoritative voices in the IP field.
João is a regular speaker at worldwide conferences and events on a broad range of subjects, such as IP protection in Portugal, the European Union trademark system and the Unitary Patent, and he regularly contributes to publications in the field.
João is a highly recommended and well-regarded expert and practitioner, with in-depth knowledge and solid expertise. He is also an active and pioneering member of all the major IP associations, including AIPPI, APRAM, CIPA, CITMA, ECTA, EPI, FICPI, GRUR, ICC Portugal, INTA, MARQUES, PTMG and UNION-IP.
Year Joined Firm: 1974
Education/Alumni: Degree in Mechanical Engineering
Network Memberships: AIPPI, ECTA, EPI, FICPI, INTA, MARQUES, PTMG, UNION-IP, APRAM, CIPA, CITMA, GRUR, ACPI, AMEP
Last updated 6th November 2020
