Jean-Christophe Troussel

Bird & Bird - Belgium

Patent star 2022

Trade mark star 2022



Practice areas:

Patent litigation
Trade mark litigation

Industry sectors:

Fashion & luxury goods
Medical devices

I am an intellectual property partner and the head of the IP practice in Brussels, where I offer our clients over 25 years' hands-on experience in all sorts of contentious and transactional matters in IP and technology, with in-depth expertise in sectors including food & beverage, life sciences and consumer goods.

From day one, my practice focused on the protection and the monetisation of our clients' innovation and IP assets. This focus made me delve into all types of IP dispute resolution, including patents, trade secrets, trade marks, designs, copyright and unfair competition matters, both national and cross-border.

Aligning litigation with business goals is complex and challenging. It is a key part of my role. I enjoy it very much, as it makes me part of the client's team.

I also manage IP rights as essential corporate assets and became a skilled negotiator and contractual lawyer in stand-alone IP transactions and in other forms of collaboration and corporate deals in which brands and technology are essential. This encompasses the IP aspects of M&A, restructurings and finance-driven transactions, including IP due diligence. I like the mechanics of contract negotiation and contract drafting. I enjoy working with our clients towards contract solutions that make sense for all parts of their business and are compliant with their corporate values and risk culture.

In addition, I help our clients on issues relating to portfolio management and protection, and on new types of challenges such as IP issues in the digital world, including social media.

I am a Vice-President of the Licensing Executive Society International (LESI), a former President of LES Benelux, a former International Counsel to the board of LESI and a former Chairman of the LESI European Committee. I am also an active member of INTA, EPLAW and AIPPI and am a frequent speaker at IP conferences around Europe. I am fluent in English, Dutch and French.



Last updated 29th June 2020