Copyright & related rights
Trade mark litigation
Trade mark strategy & counseling
Fashion & luxury goods
Işık is a true specialist in intellectual property, with a global reputation for advising clients on all aspects of counselling, strategy, prosecution, enforcement, litigation, commercialization, transactions and regulatory issues. She leads Moroglu Arseven's intellectual property team, advising a large portfolio of high-profile brands and intellectual property right owners at all stages of establishing and protecting their assets in Turkey.
Işık advises and represents clients regarding trademarks, patents, industrial designs, copyrights, domain names, online infringement, unfair trade, customs processes, as well as seizures of counterfeit or grey market goods, among other issues. Her support spans a range of industries, notably including fashion, retail, luxury goods, hospitality, alcohol, FMCG, cosmetics, pharmaceuticals, manufacturing and software.
She is known for supporting foreign clients to navigate local intellectual property issues, often in complex circumstances or disputes with important consequences. She has developed a reputation for offering clear and concise recommendations, which consider each client’s expectations and commercial goals in Turkey. She is particularly experienced assisting companies in industries where intellectual assets represent central parts of the client’s business model and are therefore integral to their wider business success. Işık has successfully planned and executed many market clean-up projects, successfully clearing local barriers for large brands which seek to enter the large Turkish market, or launch new products.
Işık’s extended relationships with clients mean her strategic portfolio management produces measurable results over time, often for companies facing unique intellectual property issues, or especially wide-spread, persistent and bad faith infringement.
She regularly develops customized and multi-faceted anti-counterfeiting programs for clients, based on close consultation to understand each project’s aims. These projects include use of investigators, raids, seizures, customs processes, settlement negotiations and lawsuits.
Işık serves on INTA’s Bulletin committee, as well as the MARQUES Famous and Well Known Trademarks committee. She is also a European Patent Attorney, registered before the European Patent Institute.
She regularly publishes articles about intellectual property matters, earning a reputation as a prolific author and thought leader in this field (articles).
Işık receives a range of individual recognition and awards for her work, including being ranked:
Education/Alumni: University of New Hampshire School of Law, LL.M. in Intellectual Property (2001), Istanbul University, School of Law (1993)
Languages Spoken: English, Turkish
Network Memberships: MARQUES, ECTA, PTMG, INTA, AIPPI
Last updated 10th July 2019