31 Ahad Ha'am St.
Tel Aviv


Trade mark star 2022



Practice areas:

Trade mark litigation
Trade mark strategy & counseling

Industry sectors:

Food & beverage
Medical devices
Technology hardware
Universities & research

With 30 years of experience, Avi is acknowledged for the strength, depth and range of his intellectual property and technology-related law practice, which is unparalleled for its level of expertise, service and diversity. Avi provides strategic and legal counsel designed to assist international and domestic rights holders, from a wide spectrum of industries, in the use, enforcement, protection and commercialization of their valuable intellectual property in today’s rapidly-changing marketplace.
Avi is a specialist in respect of all areas of IP. As far as patent law is concerned, Avi's roster of clients is impressively diverse, and include leading companies and entities from diversified fields, such as Pharmaceuticals (Perrigo Inc., Celltrion Healthcare), Agro-chemicals (Adama Agricultural Solutions Ltd.), Medical Devices (such as Nova-Sight Ltd.), Research Institutions (such as the Weizmann Institute of Science) and many more (such as ITIS Transportation Services Ltd., Absolute Technologies Ltd., Rav-Bariah Industries Ltd.). Avi has been involved in many precedent-setting and high-profile cases, including in a pioneering decision declaring the relative weakness of the presumption of validity of a granted patent that was not independently examined in Israel compared to a patent that underwent such examination (CA 2554/06 Decell Inc. v. ITIS Transportation Services Ltd.).
Avi has been a member of the board of the directors of the Israeli Chapter of AIPPI (the International Association for the Protection of Intellectual Property Rights) and is a frequent participant and speaker in international and local forums relating to patent litigation.
In addition, Avi has been consistently ranked also by other prominent international legal directories as one of Israel’s leading IP lawyers. Thus, for example, Avi:

  • Was described in IAM PATENT 1000 as “not only a superb advocate but a world-class IP strategist and value creator” and “extremely thorough and diligent in analysing every aspect of his cases”.
  • Described by the THE LEGAL 500 EMEA as a Leading Individual in the practice areas of “Intellectual property: disputes” as well as “Intellectual property: filing/prosecution: trade marks and copyrights”.
  • Recognised as a Global Leader in the IP fields of patents, trademarks and copyright by WHO'S WHO LEGAL
  • Recognised by CHAMBERS GLOBAL as one of Israel top IP litigators.
  • Has been constantly recognized by the Managing Intellectual Property as an “IP Star”.
  • Has been recognized as a “leading individual” by the WTR Global Leaders, which presents insight from the world’s foremost trademark professionals.
  • Was recognized as one of the leading IP lawyers by WIPR Leaders
  • Has been constantly ranked in the first tier (gold ranking) for both Trademark Enforcement and Litigation and for Trademark Prosecution and Strategy, by WTR 1000.