Partner, Trademark and Copyright Attorney

4 East Park, Century City
Cape Town
7441

+27 215 262 800

Trade mark star 2025


Jurisdictions:

South Africa

Practice areas:

Copyright & related rights
Trade mark litigation
Trade mark prosecution

Industry sectors:

E-commerce
Fashion & luxury goods
FMCG
ICT & software
Media


Hugo is a partner at Von Seidels. He heads up the firm’s enforcement team and specialises in trade mark and copyright litigation and arbitrations, including trade mark oppositions, trade mark infringement / passing-off, advertising complaints, company name objections, domain name objections, and civil / criminal anti-counterfeit proceedings and complaints.

In addition to litigation, Hugo oversees several large trade mark portfolios and routinely attends to local and international trade mark availability searches, applications, assignments and licensing agreements, as well as trade mark due diligence and advisory services.

Hugo currently serves on the International Trademark Association’s (INTA) Anti-Counterfeiting Committee.

Education/Alumni:

  • University of Stellenbosch, BSc (2005)
  • University of Stellenbosch, LLB (2008)
  • South African Institute of Intellectual Property Law, Qualified Trade Mark Practitioner (2012)

Network Memberships: INTA