Emily Ellis

Ellis Terry


Level 28, PWC Tower, 188 Quay Street


09 975 1073

Trade mark star 2020/21


New Zealand

Practice areas:

Copyright & related rights
IP transactions
Trade mark contentious
Trade mark litigation
Trade mark office proceedings
Trade mark prosecution
Trade mark strategy & counseling

Industry sectors:

Artificial intelligence
Computer technology & services
Fashion & luxury goods
Financial services
Food & beverage
Hospitality & leisure
Professional services

Emily is a lawyer and registered New Zealand and Australian trade mark attorney with over 20 years of experience in the intellectual property profession.  She is a member of NZIPA (New Zealand Institute of Patent Attorneys), and IPSANZ (Intellectual Property Society of Australia and New Zealand).

Emily’s career includes working in London and France, as well as in New Zealand, and Emily has been recognised as a WTR 1000 recommended expert for trade mark practice in New Zealand and as an IP Star 2019 for trade marks.

Emily works closely with her clients to first understand their businesses and then find a solution to their branding issues which best suits their requirements.  Emily provides a full-service approach to her trade mark clients, assisting at all stages from brand selection, trade mark clearance searching, protection of trade marks, and portfolio management as well as managing a significant level of contentious work.

Emily has developed significant international networks and strong relationships with experienced and trustworthy professionals in key regions throughout the world.  Emily continues to maintain strong connections with the international trade mark profession through membership and attendance at conferences operated by INTA (International Trade Mark Association), Marques, and PTMG (Pharmaceutical Trade Mark Group). 

Emily’s experience across all aspect of trade mark law and her connections internationally enable her clients to establish trade mark rights and maximise the benefit of those rights on an international front


Year Joined Firm: 2009

Education/Alumni: BA LLB, Lawyer, Trade Mark Attorney (New Zealand & Australia)

Network Memberships: INTA, IPSANZ, NZIPA, PTMG