Managing Partner

Urbanhive 11F, 476, Gangnam-daero, Gangnam-gu


Trade mark star 2022



South Korea

Practice areas:

Trade mark

Industry sectors:

Artificial intelligence
Fashion & luxury goods
ICT & software

"Global IP Leader in relentless pursuit of Innovation, Challenge and Growth"

Daeho started his career with the focus on Electrical Engineering and Telecommunication by representing the world’s technology pioneers including Korean and global conglomerates, a global No.1 semiconductor manufacturer and many others. He also outstands in IP Analysis and has handled patent analysis projects for Korea’s No.1 mobile device manufacturer as the project head.

Since founding PI IP LAW in 2013, Daeho’s initiative and drive like none other have led the firm to be the most rapidly growing and renowned IP law firm in Korea. As an innovative leader, Daeho seeks change and growth to be the first and the best.

Under his leadership, PI IP LAW was the first Korean IP law firm to organize an AI team which boasts unrivaled expertise and competitiveness. Moreover, Daeho has represented a Korean Deep Learning based AI startup and led the due diligence of its IP portfolio when it was acquired by an American manufacturer of machine vision at the highest price in the M&A history of Korean startups. Daeho’s clients include industry leaders in Computer Vision, Smart Factory, AI based medical data analysis, AI-driven Drug Design with the most advanced technology.

Daeho has also led groundbreaking projects in Trademark. In 2017, he proposed registering sound marks for celebrity catchphrases and by leading the project to success, became the first to register a sound mark as a trademark. In 2019, he submitted evidential data processed by AI to register the exterior and interior designs of a building for trademark applications.

Daeho's goal hereupon is to lead PI IP LAW to become an irreplaceable leader and innovator in the global IP law industry. By introducing and applying Data Visualization and Automation to the traditional IP domain, he wishes to provide IP service tailored to the clients’ business needs and let the clients experience firsthand the elevation of their value through our service.

Year Joined Firm: 2013

Education/Alumni: B.A. in Electrical and Electronic Engineering, Yonsei University

Network Memberships: INTA, AIPPI, APAA, KPAA