Sweden

Firm overview

Over the last century we’ve been lucky enough to have played a part in protecting some of the world’s most ground-breaking inventions and high profile brands. You can trust us to know IP law inside out, to be curious, and to connect the dots to reach solutions others don’t.

We will provide you with a team, rich in real-world experience, comprising experts who have worked at the forefront of pioneering technologies. A substantial number of our lawyers hold qualifications in scientific or technical fields, meaning we are often called upon for our specialist knowledge and insight on large international mandates. We are respected for our creative and original solutions.

We offer both litigation and transactional support in relation to all IP rights, from small innovative projects to the largest, most complex and ground-breaking transactions and disputes.

Our approach has always been centred on client service, collaborating and innovating with our clients to create bespoke solutions that make their lives easier. This includes: our 'twobirds Pattern' product, a proprietary, in-house patent valuation and analysis tool, that allows us to landscape, analyse, and value patent portfolios in an automated and sophisticated way; and our innovative and dynamic Brand Protection Reporting Portal, which uses dynamic charts that give clients an up-to-date overview of their risk profile at any given time.

Talk to us to find out how our tools, experience and our genuine passion for IP can help you devise a strategy that will help to maintain your competitive edge, whilst protecting and optimising your IP in the best way possible.

Internationally Bird & Bird has over 400 IP lawyers, attorneys and legal professionals across our 29 offices, many of whom have known each other and worked together for years, meaning we're all on the same page and offer consistency and quality that runs through all levels of seniority. We are therefore ideally placed to devise and coordinate multi-jurisdictional litigation strategies and,in the future, to represent clients before the Unified Patent Court.

Office Locations: Australia, Belgium, China, Czech Republic & Slovakia, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Poland, Singapore, Spain, Sweden, United Kingdom, United Arab Emirates and United States of America

Firm overview

Potter Clarkson helps companies, organisations and individuals across all sectors of business to understand, create, protect and defend the commercial value of their innovations anywhere in the world through intellectual property rights.

As a full-service intellectual property law firm with expertise in patents, trade marks, designs, litigation, licensing and consultancy, Potter Clarkson provides specialist support in all areas of IP including:

• Identifying what can be protected.
• Securing IP rights.
• Realising the full value of clients’ assets with smart commercial arrangements.
• Helping clients develop the value of their innovations by enforcing their rights against competitors.
• Putting in place a managed IP strategy so that clients can maximise commercial opportunities.

Potter Clarkson is recognised for its wide-ranging technical and legal expertise, progressive thinking, business knowledge, deep commercial insight and approachability.

The firm’s experts make it their business to understand the practical challenges facing their clients, as well as their commercial ambitions for the future. Providing the very highest quality of client service, strategic advice and ‘right first time’ delivery, Potter Clarkson ultimately measures its own success by the success of its clients.

What makes the firm different?

As a firm, Potter Clarkson has one clearly defined purpose: Creating value from innovation.

This provides the context and meaning for the work their attorneys and solicitors do every day. They are committed to using their expertise to solve the IP challenges their clients face so that their innovations achieve commercial success.

Through the firm’s integrated service lines, deep sector knowledge and genuine interest in innovative ideas, the firm offers a complete IP solution to every challenge and opportunity their clients face.

Built for success

The firm is recognised as a top-tier firm in Europe, with offices in multiple EU-member states, having received accreditations from the IP profession’s leading benchmarking organisations and programmes.

With the infrastructure to match its credentials as a leading European firm, there is a commitment to continuous improvement in the quality of its services by investing in its people and systems. The 200-strong specialist team operates from dedicated offices in the UK, Sweden, Denmark and Germany, supported by an established network of overseas attorneys to provide expert advice, wherever clients want to take their product or brand.

Having been in business for more than 130 years, the firm takes great pride in its heritage, but is firmly focussed on the future. That’s why Potter Clarkson invests heavily in shaping its services and products around the needs of innovative businesses.

Firm overview

Zacco is an international full-service IP firm, with over 100 patent attorneys, 70 trademark and design professionals including 40 attorneys at law, 20 experts in corporate domain management and online brand protection, and 20 cybersecurity specialists . We operate globally and in most sectors, and our aim is to view the world as our customers do, building practical IP strategies that secure their ideas, innovations and brand character.

Together we help organisations to develop, manage and protect the value of their IP throughout its lifecycle. Combining physical and digital solutions, from the creation of new assets and identities, to monetisation and enforcement of rights, to ongoing monitoring against infringement and abuse. Zacco, and many of our colleagues, regularly achieve Top Tier or Gold rankings and recommendations from Managing Intellectual Property, World Trademark Review, Intellectual Asset Management and The Legal 500, which we believe independently verifies our commitment to quality, excellence and innovation.

Patent, Trademark and Design Prosecution

Our international presence means a single point of contact can handle prosecution in multiple jurisdictions. Many of our colleagues are European Patent Attorneys, with a growing number authorised to represent clients directly before the Unified Patent Court (UPC). At Zacco, you will find a skilled and knowledgeable IP practitioner able to advise and assist you with all current and emerging fields of technology, whether you work physically in chemistry, greentech, mechanics, materials or biotech, or digitally in digitalisation, software, AI or machine learning, among other areas.

Our trademark and design practice assists all industries with international filing and prosecution, availability and infringement opinions, with a particular focus on EU trademark practice including oppositions, cancellations and appeals before the EUIPO.

We cover multiple European jurisdictions directly including the EUIPO/EPO, the United Kingdom, Germany, Norway, Sweden and Denmark, and we operate internationally through a comprehensive network of trusted long-term global partners. We also provide a range of IP portfolio management and IP support services.

Litigation and Disputes

When in need of expertise in IP litigation and dispute matters, clients can rely on Zacco. We are renowned experts in IP, with both the legal and the technical proficiency in-house to successfully represent your interests and enforce your IP rights. This could be directly, in cooperation with leading law firms, or providing litigation and technical support to other counsel or trusted representatives before the authorities.

The legal practice serves all industries with advice and assistance related to IP. This includes due diligence, drafting and negotiation of contracts or licensing agreements, or Data Protection, marketing law and other compliance matters. We also advise on e-commerce, litigation, domain name conflict resolution, customs surveillance and counterfeit prevention, among other areas. Zacco has successfully represented international clients in proceedings before national courts and the European Court of Justice.

Digital Brands, Corporate Domain Management and IT Security

With a significant portion of IP infringement now taking place online, we have introduced services to help clients stay ahead of new and emerging threats to both physical and digital IP. Our Digital Brands team can actively monitor your IP and brand rights online, identifying and removing

potential counterfeits or infringements across online marketplaces, social media and the metaverse. Our Corporate Domain Management experts can assist with the registration or acquisition of traditional and emerging domains, including .brand solutions, alongside more general renewals, portfolio consolidation and email or domain security. We also provide cybersecurity training and testing, digital forensics and secure software development services.

IP360: The Future of Intellectual Property

When the world changes, so do we. The introduction of IP360 recognised that IP rights do not exist within a bubble – they form part of a wider IP ecosystem that encompasses everything to do with protecting the value of an organisation. As we have grown, so too have our services, providing exceptional capability, unique geographical reach, and protection that stretches from the first flash of an idea through patents, trademarks, online brand protection and beyond, across the entire IP lifecycle.

More than 150 years of innovative thinking

We have a long history of protecting, monetising and enforcing IP, and list many leading brands and innovators as clients. Our focus on close collaboration, technical expertise and high quality makes Zacco one of Europe’s leading IP solutions specialists.

Firm overview

Groth & Co has been creating and optimizing intellectual property rights since 1869 This makes us Scandinavia’s first IP adviser. We are a modern and internationally awarded IP law firm offering personal advice in all IP areas. We have experts in trademarks, patents, designs, domain names, copyright, litigation, agreements, marketing law, watching, name creation and more.

Among our staff we have 20 senior attorneys including authorized European Trademark and Design Attorneys and authorized European Patent Attorneys. Our attorneys have experience from several industries and IP law firms, but also from patent office’s such as EPO, EUIPO and the Swedish Patent and Registration Office (PRV).

In the field of trademarks, we represent well-known international clients in Sweden as well as prominent Swedish clients globally. We are particularly skilled and highly ranked in trademark strategy and prosecution, yet we also have a strong focus on domain names and online brand protection. Together with our sister company, the naming agency Skriptor Zigila, we can also assist clients in creating brands and trademarks that are competitive and strong from a legal, linguistic and marketing perspective. Furthermore, we conduct and report valuation of trademarks and brands in accordance with the international ISO standard 10668 Brand valuation.

Groth & Co is the founder of The Trademark Day™ and The Patent Day™, two of the largest IP events in Scandinavia that have been running for over 20 years.

Apart from our head office in Stockholm, we have an office in Alicante close to EUIPO where we have two Spanish Advocates/Trademark attorneys working. We also have offices in Munich and Zongshan, and we can offer IP advice in 14 native languages.

We have collaborations and conduct IP-seminar with prominent organizations such as INTA, ECTA and KIPA, as well as chambers of commerce representing India, Turkey, France, Germany, Italy, Hong Kong, China, Korea and UK.