Simion & Baciu


AFI Lakeview Building
301-311 Barbu Vacarescu Street, 7th floor
Bucharest 020276


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Web Address:

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Key contacts:

Partner: Ana-Maria Baciu

Quick facts:

Number of IP Practitioners: 7
Number of Partners: 3
Established: 2019
Languages: English, French, Spanish, Italian, Hungarian
Network Memberships: INTA, MARQUES, AmCham Romania, ECTA

A law firm that brings a different approach to legal services and independently acclaimed client service, SIMION & BACIU is a reference on the Romanian business law market, with a strong propensity toward offering legal services with regulatory content, including intellectual property, gaming and gambling law, retail, consumer & advertising, media, technology and life sciences.

In the intellectual property (IP) area of practice, our expertise had been built over the past 20 years, out of passion and with hard work. With each new project entrusted to our team of lawyers and counselors, new tasks we tackle and new battles we fight, we continue to grow and learn something new teaming up with you, our clients, our friends, our partners.

With us, clients enjoy a major advantage: no matter the complexities a project involves, our team is likely to have dealt with similar challenges before or could steady tackle unexplored areas.

Our expertise in Intellectual Property matters focuses on brands and trademarks, designs, trade dress and trade names, enforcement and border measures, unfair competition, trade secrets and know-how, copyright and related rights, domain names, IP transactional to include IP drafting, negotiation and management of contracts and due diligence work.

We have the know-how and can assist you with

  • Prosecution issues: clear, register and manage all your trademarks and designs, copyright and domain names
  • Monitoring and opposing to conflicting third party applications
  • Defending your IP rights; by taking pre-trial measures and actions; in active litigation; at the border.
  • Protecting your business interests and helping you avoid litigation in conflicting matters
  • Your negotiations in transactional matters

When amicable settlement is no longer possible, we take our expertise in front of the court and put it to practice for the benefit of our clients.

We are active members in professional organizations, committed to advocating for the best interests of our clients, including INTA, Marques, ECTA and the American Chamber of Commerce in Romania (AmCham).

We are proud to be a 3-time winner of the prestigious Romania Law Firm of the Year award presented by Managing IP (2021, 2022 and 2023).

Key IP Areas:

Copyright, Designs, IP transactions, ITC litigation, Life sciences, Trade mark contentious, Trade mark litigation, Trade mark office proceedings, Trade mark prosecution, Trade mark strategy & counseling

Key Sector Expertise:

Advertising, Artificial intelligence, Arts, Automotive, Computer technology & services, E-commerce, Electronics, Fashion & luxury goods, Film, FMCG, Food & beverage, Gaming, Healthcare, ICT & software, Hospitality & leisure, Internet, Life sciences, Manufacturing, Media, Medical device, Music, Pharmaceutical, Professional services, Publishing, Real estate, Sports, Telecommunication, Tobacco