S Horowitz & Co


31 Ahad Ha'am Street
Tel Aviv

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Quick facts:

Firm - Year of Establishment: 1921
Number of Partners: 10
Total Number of IP Practitioners: 30
Languages Spoken at the Firm: Hebrew, English
Network Memberships: Lex Mundi, INTA, AIPPI

Band 1 On Our Own

After marking our 100th year in 2021, S. Horowitz & Co. celebrates its longstanding pre-eminence in multiple industries and practice areas, none more so than Intellectual Property, advising a loyal roster of phenomenal clients on the full raft of IP services.

Striking Roster of Clients

We have an enviable roster of clients that are household names from numerous industries, such as:

  • Life Sciences, Pharmaceutical and Medical Device industries – Packed with quality mandates, this submission includes details of our advice to Teva Pharmaceutical Industries Ltd, the Chemical, Pharmaceutical and Environmental Society of the Manufacturers’ Association of Israel, Simplivia Healthcare Ltd., Pluristem Therapeutics Inc., Taro Pharmaceutical Industries, NovaSight Ltd. and Dexcel Ltd. in matters that will have a general bearing and importance to the entire pharmaceutical industry.
  • Telecommunications, where we likewise represent some of the major players – such as Partner Communications Ltd. – in this sector in complex and noteworthy patent infringement cases; we act for major cellular companies in Israel as well as for IBC Israel Broadband Company Ltd., a leading communication company.
  • Media, where we represent international companies who are major players in this sector, including, NBC Universal and its subsidiaries/related companies, including Universal City Studios LLC and DreamWorks Animations, largely involving complex copyright and trademark infringement actions.
  • Higher education, where we act for major academic institutions such as Tel Aviv University, where we act as IP Legal Counsel. We also represent Ramot at Tel Aviv University Ltd., TAU's technology transfer, in IP disputes. Additionally, we provide ongoing advice and representation to the Weizmann Institute of Science and its TT, Yeda Research & Development Co. Ltd., also in relation to the licensing of technology. We also represent Shenkar College of Engineering, Design and Art in an array of IP related aspects.

Ever-expanding Client Roster

Having expanded our practice and clientele, our client roster also comprises new clients from the defence, hi-tech and entertainment industries, and many more. As the destination firm for IP, we continue to attract new clients, welcoming over the past year clients such as the Procter & Gamble Company, Pluristem Therapeutics Inc. and ALVISA Montblanc S.L.

Unparalleled Breadth of Expertise
Our IP team acts on:

  • Contentious matters (particularly complex patent, trademark and copyright litigation, as demonstrated hereinafter) – We advised Google and Waze Mobile Ltd. in a patent infringement claim relating to the Waze carpool ride sharing application. We also advise Toyota Motor Corporation on various legal disputes pertaining to the protection of its IP rights, particularly trademarks and copyright, in Israel.
  • Non-contentious matters (in particular, licensing of technology – for the technology transfer companies of Israel's major academic institutions, key clients in this regard include the respective technology transfer arm of the Weizmann Institute of Science, and also advisory – inter alia for Tel Aviv University and Bar-Ilan University);
  • Representing industry trade associations, as well as specific individual clients, before key committees of the Israeli Parliament and Ministries of the Israeli Government in connection with the drafting of legislation and regulations in the field of Intellectual Property.


Key IP Areas
Copyright & related rights, Designs, Intellectual property (contentious), Intellectual property (prosecution), IP transactions, Life sciences IP, Patent contentious, Trade mark, Trade mark contentious, Trade mark prosecution, Patent prosecution

Key Sector Expertise
Biotechnology, Chemical, Computer technology & services, Defence, E-commerce, Fashion & luxury goods, Film, Financial services, Gaming, ICT & software, Life sciences, Media, Medical device, Pharmaceutical, Universities & research, Telecommunication, Agriculture, Artificial intelligence, Arts, Automotive, Food & beverage, Internet, Not-for-profit, Retail, Sports, Technology hardware, Tobacco