Firth Third Center, 424 Church Street, Suite 2700
Partner and Global Intellectual Property Team Leader: Edward H. L. Playfair
Number of Partners: 12
Number of IP Practitioners: 16
Languages: English, Spanish, French, Mandarin
Adams and Reese Global Intellectual Property Team
Recognized around the world by clients and attorney rating services alike, Adams and Reese’s Global IP Team represent multinational and middle-market companies throughout Europe, Asia, South America and North America. We offer strategic counsel on trademark, patent and copyright matters, as well as on a wide range of other intellectual property issues.
Often our “wins” manifest by helping clients manage risk and avoid litigation or dispense with claims quickly. But when litigation is unavoidable, we know how to uncover and exploit opponents’ weaknesses, globalize disputes and deliver resolutions on commercially favorable terms.
When one of the largest publicly traded companies in Singapore needed representation in a U.S.-based trademark dispute, it called on us to help. This bet-the-company case — the trademark in question was our client’s brand name — ultimately involved pending actions in 12 nations. We deployed global strategies, probing for flaws in the portfolio of the other side, a well-funded Belgian company. Our extensive approach worked, as we were able to settle before dispositive motions; our client is still using its name, while the other company is not.
In a pair of related, complex U.S. patent infringement cases, we battled one of the top IP law firms in the country to enforce our client’s patents. The case settled confidentially with judgment in our favor and total victory for our client, including recognition of the validity of the patents, which our team had written and registered during 10 years of client service.
Clients tell us they appreciate the experience and knowledge we bring to sophisticated matters, and they point to these attributes, all of which are key tenets of our team’s culture: We’re truly global in scope, which creates leverage and advantages for clients; we’re fast, completing work more quickly than expected, which adds value; we’re responsive, replying to calls or emails promptly; and we manage our services across practices and offices, which enhances efficiencies and benefits clients.
Companies in Hong Kong, London, New York and other major markets wanting to roll out new international brands have called on our trademark attorneys. Drawing on years of experience, our team helps these clients navigate the complex, multinational brand-clearance process to find an untethered brand name. We then register those new brands, and clients launch them out secure in the knowledge that they’ll be able to keep them.
A Growing Client Concern
Increasingly, companies across the globe are most worried about recapturing sales lost to online counterfeiting, and repairing the brand damage incurred by counterfeit products sold under their brands. For many, it’s the biggest single IP issue. To help clients fight back, our team has developed innovative anti-counterfeiting and anti-piracy initiatives. We collaborate with clients to craft tailor-made enforcement solutions that do much more than simply play games of “whack-a-mole” with online pirates; our creative protection strategies actually strike a blow that stops the leakage on clients’ bottom lines.
Network Memberships: INTA, Copyright Society of the South, American Intellectual Property Law Association, Atlanta Legal Diversity Consortium, United States Law Firm Group Diversity Committee, National Technology Security Coalition, International Association of Privacy Professionals
Last updated 1st October 2020
Key Practice Areas: Copyright & related rights, Intellectual property (contentious), IP transactions, Trade mark, Patent contentious, Patent, Trade mark contentious
Sector Expertise: Automotive, Computer technology & services, Fashion & luxury goods, Electronics, E-commerce, Food & beverage, Hospitality & leisure, Internet, Media, Technology hardware, Telecommunication, Retail, Music, Manufacturing