Atty. Joy Marie Gabor-Tolentino is a seasoned practitioner in Intellectual Property Law with a robust background in managing trademark portfolios and handling clients. Her core strength lies in trademark prosecution and litigation, where she has amassed substantial experience involving trademark opposition and cancellation cases, demonstrating her expertise and dedication to protecting her clients' intellectual property rights. She is also well-versed in patents and copyrights. Her comprehensive understanding of various facets of intellectual property law enables her to provide well-rounded and strategic legal counsel.
She is a graduate of Saint Louis University, Baguio City, where she earned her Bachelor of Arts in Political Science, graduating cum laude. She also finished her Master of Arts in Educational Management, graduating magna cum laude in 2006 from the same institution.
She completed her Bachelor of Laws degree at Arellano University School of Law, graduating with the distinction of First Honorable Mention, and was admitted to the Philippine Bar in 2013.
Atty. Tolentino began her career in intellectual property in 2008 as a trademark paralegal at an IP firm while completing her law studies. Following her admission to the bar, she chose to specialize in intellectual property law, dedicating her practice to this field.
Her professional journey includes serving as a trademark and patent attorney in two prominent IP firms, one with an international presence, before joining her current company as an associate.
With extensive experience across various facets of intellectual property law, her core strengths lie in client relations and trademark portfolio management. Atty. Tolentino is highly skilled in trademark prosecution and litigation, with a solid background in patent matters, enhanced by her strong management capabilities. She currently holds the position of Assistant Vice President for Trademarks at Hechanova & Co., Inc., and serves as a Junior Partner at Hechanova, Bugay Vilchez, and Andaya-Racadio.
Year Joined Firm: 2014
Education/Alumni: JURIS DOCTOR, ARELLANO UNIVERSITY SCHOOL OF LAW
Network Memberships: INTA
