Partner, Attorney-at-Law
Löjtnantsgatan 21
Stockholm 11550
Sweden
+46859887259
Notable practitioner
Swedish
English
Designs
Trade mark prosecution
Trade mark strategy & counseling
Fashion & luxury goods
Food & beverage
Hospitality & leisure
Real estate
An IP strategist at heart, Annalena sees trademarks and designs as the foundation of building an organisation’s reputation, and she assists her clients with navigating the IP implications of launching new brands and develop into new markets.
Annalena has been within the IPR field since 2006, and specialises in global IP portfolio management, including clearance searches, trademark and design filing strategies, international expansion, oppositions, invalidations, and cancellations. She also conducts IP Due Diligence for mergers and acquisitions, ensuring that there is sufficient protection of the relevant intellectual property assets.
Her analytical mindset, flexibility and practical approach is recognised by both clients and colleagues and contributes to her ability to create comprehensive and efficient branding strategies, designed to suit her client’s portfolio requirements. She is responsive and swift in her case handling, providing actionable insight, and filling in the blanks in their trademark and design portfolios, allowing her clients to focus on other equally important areas of their business.
Annalena has a law degree from Stockholm University (L.L.M. 2006). Prior to joining Zacco she held an in-house legal counsel position at a global fashion retailer and roles in both IP and law firms. She has repeatedly been named a Rising Star by Managing IP, and she is currently individually recommended by WTR 1000.
Year Joined Firm: 2024
Education/Alumni: LLM Stockholm University 2006
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