Alem & Associates

The distinctive “one‐stop shop” character of the legal services provided by Alem & Associates' Intellectual Property practice group, the versatility, updated knowledge, expertise and understanding of the business aspects of related industries that our team offers have placed our Intellectual Property practice among the highest ranked in the region.
Our experience covers the full range of intellectual property rights, including copyrights, trademarks, patents and trade‐secrets.
Our Intellectual Property practice goes beyond basic IP registration and prosecution. Our lawyers routinely structure, advise and negotiate a wide range of complex transactions involving intellectual property in a variety of industries, including media & entertainment, hotel and restaurants, luxury goods, retail, manufacturing, pharmaceutical, education, technology, automotive and fashion.
Our services are focused on the following main subcategories:

• Franchising – we advise both, franchisees and franchisors on the implementation of a variety of franchising structures and transaction, including unit franchise, area development, master franchise, unit franchise, managed franchise and joint ventures franchise. The Firm has advised franchisees and franchisors in connection with the most prestigious international and regional brands franchised in the Middle East, including in Lebanon, United Arab Emirates and Saudi Arabic.
• Hotels and Leisure - we advise on a wide range of legal matters in the hotel and leisure sector. Our experience includes advising clients on transactions involving hotels and resorts, casinos, food and beverage outlets and travel services companies. We act for international and regional brand owners, hotel & resort operators, financiers, investors, and developers.
• Agency, Distribution, and Licensing – we advise businesses in the legal structuring and implementation for network expansion for their products and services, including through licensing, agency and distribution arrangements.
• Media & Entertainment – our media and entertainment practice has emerged from our focus in this continuous evolving industry and our understanding of the market need for legal professionals that are able to understand and adapt related legal environment at the same fast pace of media convergence. We have the foresight, knowledge, and in-depth understanding of the specifics of the media and entertainment industries, the dynamics of the market and our client’s need for fast, comprehensive and innovative legal support and advice that protects the interest of their business. Our skills are put to good use in the media and entertainment industries where we work with clients involved in the creative, production, broadcasting, licensing, publishing, advertising and performing activities across all media platforms such as television, streaming services, social media, theater, radio, magazines, newspapers and digital media, providing legal and regulatory advice in connection with a wide range of media and entertainment related transactions. We have advised a multitude of regional and international key players in the Media & Entertainment industry.
• Intellectual Property Development, Registration, Management, Protection and – we advise clients on issues relating to development, registration and protection of intellectual property assets.

Key IP Areas

Copyright & related rights, Intellectual property (contentious), Intellectual property (prosecution), IP transactions, ITC litigation, Life sciences IP, Trade mark, Trade mark contentious, Trade mark prosecution

Key Sector Expertise

Advertising, Artificial intelligence, Arts, Automotive, Biotechnology, Chemical, Computer technology & services, Construction & materials, Defence, E-commerce, Electrical, Electronics, Fashion & luxury goods, Film, FMCG, Food & beverage, Furniture, Gaming, Hospitality & leisure, ICT & software, Industrials, Instruments, Internet, Life sciences, Logistics, Manufacturing, Mechanical, Media, Medical device, Mining, Music, Nanotechnology, Not-for-profit, Oil & gas, Optics & photonics, Pharmaceutical, Professional services, Publishing, Real estate, Renewable energy, Retail, Robotics, Semiconductors, Sports, Technology hardware, Telecommunication, Tobacco, Transport, Universities & research, Utilities