As part of its annual IP Stars rankings, Managing IP surveyed over 1,000 in-house practitioners all over the globe about their biggest concerns in IP, as well as why and how they choose to work with particular advisers.

The results show that their top priorities when choosing outside counsel, among other things, are knowledge of relevant industry and responsiveness, closely followed by the overall reputation of the firm.

This report examines the findings from these questionnaires, investigating trends by region and industry. It also identifies key lessons for outside advisers when soliciting new clients or liaising with existing ones. Covering everything from how important fees are, to what people think of the Unitary Patent, the result is essential reading for all IP practitioners and especially business development professionals.

This report is available for purchase for $1,250. It is available free of charge to firms who sponsor IP Stars online or in print.

To purchase this report or to find out if your firm is eligible for a FREE copy, please contact the relevant representative for your region:

UNITED STATES: Michael Bijesse; Tel: +1 212 224 3480; Email: Michael.Bijesse@euromoneyny.com

LATIN AMERICA & CANADA: Alissa Rozen; Tel: +1 212 224 3673; Email: arozen@euromoneyny.com

EUROPE, M EAST, INDIA, AFRICA: Nick Heath Tel: +44(0) 20 7779 8692; Email: nheath@managingip.com

ASIA: Matthew Siu; Tel; +852 2842 6937; Email: matthew.siu@euromoneyasia.com