J Pereira da Cruz

With 70 years’ experience, we are a consultancy firm specialising in intellectual property (industrial property and copyright).

We started our activity in 1949 as a family company. Today we enjoy a solid reputation at both national and international level, always striving to build up a close relationship with our clients and delivering specialist legal advice, based on the principles of quality, excellence and attention to detail.

In our capacity as Official Industrial Property Agents and specialist consultants, we have vast experience in the field of industrial property, which enables us to ensure that our clients’ needs and interests are always put first.

We believe that the protection of creations and inventions, innovative production processes that aim to revolutionise the market and achieve success, must be committed to in full and one of the primary concerns of the entrepreneur.

Network Memberships:

• ACPI (Portuguese Association of Intellectual Property Consultants); 
• AIPLA (American Intellectual Property Law Association); 
• AIPPI (International Association for the Protection of Intellectual Property); 
• AMEP (Portuguese Association of European Patent Attorneys); 
• APRAM (Association of Practitioners in Trademark and Design Law); 
• BMM (Benelux Association of Trademark and Design Law); 
• CIPA (The Chartered Institute of Patent Attorneys); 
• CITMA (The Chartered Institute of Trade Mark Attorneys); 
• ECTA (European Communities Trade Mark Association); 
• EPI (Institute of Professional Representativesbefore the European Patent Office); 
• FICPI (International Federation of Intellectual Property Attorneys); 
• GRUR (German Association for the Protection of Intellectual Property); 
• ICC Portugal (International Chamber of Commerce); 
• INTA (International Trademark Association); 
• LESI (Licensing Executives Society International, Inc.); 
• MARQUES (The Association of European Trade Mark Owners);
• PTMG (Pharmaceutical Trade Marks Group); 
• UNION-IP (Union of European Practitioners in Intellectual Property)

Last updated 9th October 2019

Key IP Areas: Designs, IP transactions, ITC litigation, Patent contentious, Patent litigation, Copyright, Patent office proceedings, Patent prosecution, Patent strategy & counseling, Trade mark contentious, Trade mark litigation, Trade mark office proceedings, Trade mark prosecution, Trade mark strategy & counseling

Key Sector Expertise: Advertising, Biotechnology, Chemistry, Computer technology & services, Electrical, Electronics, Fashion & luxury goods, Furniture, ICT & software, Manufacturing, Mechanical, Nanotechnology, Pharmaceutical, Professional services, Robotics, Semiconductors, Technology hardware, Universities & research