Adams and Reese

Head Office Address:
1600 West End Avenue, Suite 1400
Nashville 37203
Tennessee
United States

Tel:+1 615 259 1450
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Partner and Global Intellectual Property Team Leader: Edward H. L. Playfair

Quick facts:

Established: 1956
Number of Partners: 11
Number of IP Practitioners: 12
Languages: English, Spanish, French, Mandarin
Network Memberships: INTA, Copyright Society of the South, American Intellectual Property Law Association, Atlanta Legal Diversity Consortium, United States Law Firm Group Diversity Committee, National Technology Security Coalition, International Association of Privacy Professionals


Adams and Reese's Global IP Team is internationally renowned, earning acclaim from both clients and attorney rating services. Our expertise extends across Europe, Asia, South America, and North America, serving multinational and middle-market companies. With a focus on trademark, patent, and copyright matters, we provide strategic counsel on a wide range of intellectual property issues.

Our success often lies in mitigating risk and preventing litigation or resolving claims swiftly. In unavoidable litigation scenarios, we excel at exposing opponents' weaknesses, globalizing disputes, and reaching resolutions that favor our clients commercially.

A remarkable example of our prowess occurred when one of Singapore's largest publicly traded companies required representation in a U.S.-based trademark dispute. This bet-the-company case involved our client's brand name and multiple pending actions in 12 nations. Leveraging global strategies, we meticulously analyzed the opposing party's portfolio—a well-funded Belgian company. Our comprehensive approach proved effective, leading to a settlement before dispositive motions were necessary. As a result, our client continues to use its name, while the other company does not.

In another challenging feat, we engaged in two complex U.S. patent infringement cases, going head-to-head with a top IP law firm in the country to protect our client's patents. The case was successfully settled with a judgment in our favor, securing a total victory for our client. Our team had written and registered these patents during a decade of dedicated service.

Clients appreciate the experience and knowledge we bring to the table for sophisticated matters. Key tenets of our team's culture include a truly global perspective that creates leverage and advantages for clients, swift delivery of work that adds value, prompt responsiveness to calls and emails, and the ability to manage services effectively across practices and offices to enhance efficiencies and benefit clients.

For companies in major markets like Hong Kong, London, and New York seeking to introduce new international brands, our trademark attorneys offer valuable assistance. Leveraging years of experience, we guide these clients through the complex multinational brand-clearance process to find a unique brand name. We then register these new brands, providing clients the confidence to launch them securely.

Addressing a growing concern among global companies, we focus on recapturing sales lost to online counterfeiting and repairing brand damage caused by counterfeit products. This is an increasingly significant IP issue for many businesses. Our team has developed innovative anti-counterfeiting and anti-piracy initiatives, collaborating with clients to devise tailored enforcement solutions. These strategies go beyond mere reactive measures and effectively combat online pirates, resulting in a significant impact on our clients' bottom lines.

At Adams and Reese's Global IP Team, we pride ourselves on providing exemplary service, strategic counsel, and successful outcomes for our clients on both national and international levels. Our commitment to excellence and dedication to intellectual property matters have made us a trusted partner for companies seeking to safeguard and maximize the value of their intellectual assets worldwide.

Key IP Areas

Copyright & related rights, Intellectual property (contentious), IP transactions, ITC litigation, Patent, Patent contentious, Intellectual property (prosecution), Trade mark, Trade mark contentious, Trade mark prosecution

Key Sector Expertise

Automotive, Computer technology & services, Fashion & luxury goods, Electronics, E-commerce, Food & beverage, Hospitality & leisure, Internet, Media, Medical device, Telecommunication, Retail, Music, Manufacturing, Optics & photonics, Pharmaceutical, Tobacco, Universities & research

The commitment to promoting diversity, equity, and inclusion (DEI) at Adams and Reese is not simply about doing the right thing. It is also integral to demonstrating daily our firm’s core values of providing excellence in client service, understanding who our clients are and what drives them, striving for outstanding results, and developing relationships based on trust. We believe these values, generally held by our clients as well in their own contexts, are actually enabled by a commitment to diversity, equity, and inclusion. DEI is about understanding and appreciating differences and then focusing our relationships on our common core values as humans.

We invest in our people, helping all individuals truly succeed at our law firm because doing so makes us a better firm, better equipped to meet the needs of today’s clients, and reflect not only who they are, but who our own communities are. Our commitment to DEI means we will never be narrow of focus or restricted to limited points of view. It also means each person at Adams and Reese knows they can succeed here. We believe all our people should be given every opportunity to do substantive work and advance their careers based on their unique backgrounds and their personal and professional aspirations. That belief helps us obtain, promote, and retain the best talent.

We believe that while diversity is often thought of in somewhat narrow terms – sometimes based on statutory language – diversity includes more than just women, people of color, and LGBTQ+ individuals; it also includes all races, ethnicities, genders, generations, working parents, and more. The reality is a diverse team of professionals, considered broadly, providing their perspectives on a client matter can’t help but enhance the counsel and representation we provide as we work to advance our client’s interests. Our clients clearly understand and value this.

We Walk the Talk

At Adams and Reese, we don’t pay lip service to DEI. While some firms may talk a good game, we’ve been busy since the 1980s, when we first formed our Diversity, Equity, and Inclusion Committee. Since then, we have been constantly evaluating what we are doing to ensure that our efforts align with what our colleagues and clients value, want, and need; and with the firm’s strategic plan and our “people first” philosophy. Over the decades, we have put in place programs that actively promote diversity, equity, and inclusion by striving to advance talented attorneys into firm leadership roles, by inclusively recruiting new lawyers and lateral hires from diverse populations, and by supporting and encouraging diverse populations of law students and younger students to consider careers in law.

Mansfield Certified

Adams and Reese is proud to have achieved Mansfield Rule 5.0 Certification, reflecting not only our commitment to diversity, equity, and inclusion, but recognizing our concrete achievements in closing diversity gaps within its own leadership and, by extension, in the legal profession. The goal of Mansfield Rule 5.0 is to boost the representation of historically underrepresented lawyers in law firm leadership by broadening the pool of candidates considered for these opportunities. It has become the standard by which law firms track and measure that they have affirmatively considered at least 30% women and lawyers from historically underrepresented groups for top leadership roles, senior-level lateral hiring, promotions into the equity partnership, and participation in client pitch meetings. Certification means that Adams and Reese has met these goals.

The firm is also a participant in Mansfield Rule 6.0, the latest iteration, which expands the scope of firm leadership diversity while also increasing rigor with input from an advisory group of diversity leaders. Rule 6.0 participants who strive to be so certified must also consider 30% underrepresented talent for C-suite roles. Firms are asked to share lessons learned with each other through monthly knowledge sharing forums, they must create and publish job descriptions for leadership roles, and they must continue to meet routine check-in, data-collection, and reporting milestones.

Leadership Council on Legal Diversity (LCLD)

Adams and Reese is a member of the Leadership Council on Legal Diversity (LCLD), an organization of more than 400 corporate chief legal officers and general counsel of major corporations or Managing Partners of the nation’s leading law firms. Founded in 2009, LCLD requires all of its leaders to make a “pledge” on its website to advance DEI efforts and uphold a commitment to lead by example, talk action, and challenge their fellow colleagues to prepare future generations of diverse talent for the highest professions of leadership. Throughout the year, LCLD hosts action programs, such as Pathfinders and Fellows, to inspire, nurture, and develop the diverse talent within member organizations, advancing a more diverse generation of attorneys to positions of leadership.

Minority Corporate Counsel Association (MCCA)

Adams and Reese is a member of the Minority Corporate Counsel Association (MCCA), a networking advisory coalition of more than 250 law firms and corporations advancing diversity, equity, and inclusion, by championing the hiring, retention, and promotion of diverse attorneys. MCCA was founded in 1997 and has funded scholarships for beginning lawyers, coached executives further along in their careers, and published industry-leading demographic information to spearhead accountable change in corporate America. Through thought leadership, professional development programs, MCCA empowers partners, members, and leading attorneys at law firms and corporation’s GC departments to have opportunities for advancement. Several longstanding MCCA initiatives include the MCCA Diversity Scorecard, Fortune 1000 General Counsel Survey, and Law Firm Diversity Database.