Jacob O'Brien

Jacob heads the Brandsmiths IP transactional team and runs the firms more complex transactional IP matters. Over the course of the last 12 months he has led a number of critical matters, including acting for David Guetta on his sponsorship deal with Lyre’s, rolling out Spectrum Brands’ global brand and product licensing and wholesaling structure, advising Jeremie Frimpong on his multi million-pound sponsorship deal with New Balance, and leading Planeta’s acquisition of the MILO TV series. Jacob also advises multiple established and up and coming brands, including The Fragrance Shop and Champo, on their ongoing IP transactional needs.