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International trade marks filed using the Madrid System grew by 6.5% in 2011 to a record 42,270, amid signs that European brand owners’ strategies are changing

The UK and Swiss governments have agreed to share knowledge on IP, just days after announcing a similar deal for customs

As a leading Swiss business law firm, MLL Legal advises its clients in all traditional areas of commercial law such as M&A, finance, dispute resolution and intellectual property. In particular, MLL Legal stands out for its first-class industry expertise in technically innovative specialist areas such as fintech, blockchain and artificial intelligence, but also in regulated and innovative industries such as life sciences, telecommunications, financial services, real estate, retail and luxury. It is as a recognition for their work in these sectors in particular that MLL Legal’s specialists regularly feature in the most prestigious legal publications and lawyer rankings. MLL Legal employs 250 people, including 150 lawyers, at its four Swiss offices in Zurich, Geneva, Zug and Lausanne, as well as at its international offices in London and Madrid. Dedicated full-service IP practice MLL Legal brings talent, expertise and solution-based teamwork to all IP issues. The members of the IP team rank among the leaders in IP law and have vast experience, primarily in Swiss but also in EU and German law. The firm’s IP specialists have extensive and wide-ranging experience in enforcing trademarks, copyright, designs and patents. The team also offers prosecution services for trademarks, designs and domain names, together with strategic advice and consultation on contracts, including antitrust matters. MLL Legal is a one-stop shop for all IP-related matters (excluding patent applications). Trademarks, designs and unfair competition MLL Legal performs the full range of trademark, design and domain name-related services in Switzerland and abroad, including registering, enforcing, opposing and defending these rights. MLL Legal has broad experience in the management of large portfolios and in counterfeiting cases. The firm can also assist: in finding solutions under the new Swissness legislation (legal criteria regulating the use of Swiss goods and services); in developing and implementing trademark and design protection strategies; with litigation before all Swiss courts and authorities and coordination of international disputes; with IP-related arbitration (including domain name dispute arbitration); with the comprehensive management of entire IP portfolios; with unfair competition, design, trade dress and counterfeiting disputes; with the support of creative and design-focused companies, in particular advertising agencies, manufacturers of design products and photographers; and in providing sophisticated advice in the growing field of geographical indications. Patents and the health industry MLL Legal’s patent litigation team has outstanding expertise and experience in managing complex patent matters nationally, as well as in multiple jurisdictions, litigating before all Swiss courts and coordinating cross-border patent litigation. Advising and representing pharmaceutical companies in regulatory issues is also a primary team focus. Copyright, technology, media and telecommunications MLL Legal has been providing support and advice to technology companies and enterprises in the media and telecommunication industries for many years. The team at MLL Legal are also recognised by clients and peers as leading specialists in the area of privacy and data protection in Switzerland. The firm’s clients benefit from the team’s understanding of data protection laws in combination with their knowledge on the digitalisation of business activities and its legal and operative impacts. The firm’s services comprise the following: advising software developers and IT service providers, as well as the users of such products and services (eg, outsourcing and IT security); advising on data protection topics in connection with software and mobile applications and cloud computing; advising media companies active in the classic media sector (eg, print, radio and television) and the new online media sector; supporting telecommunications companies in solving problems and exploiting the opportunities offered by the convergence of fixed-line networks, mobile radio communications and the Internet; ensuring compliance with relevant data protection rules of internet businesses, communities and ventures (eg, data protection guidelines, general terms and conditions and privacy policy); reviewing technology-focused due diligence; assisting with the financing, marketing and sale of technology-based solutions, technology-centric media and telecommunications companies; and assisting with the exchange of technology, in particular through licences and R&D agreements. Languages MLL Legal’s working languages include German, English, French and Spanish. Some of the firm’s professionals are also fluent in Italian and Portuguese.

The Korean Intellectual Property Office (KIPO) reported a dramatic rise in international applications under the PCT and the Madrid Protocol in 2010,

Managing IP lists the IP events and lawsuits taking place this week

China is on course to overtake the US in three years as the largest source of applications filed under WIPO’s Patent Cooperation Treaty. Trade mark filing under the Madrid System and design filing under the Hague System both increased in 2017

On January 1 2011 Switzerland will for the first time in its history put into force unified civil procedure rules applying to the whole country. To date, each of the 26 cantons apply different procedural statutes.

The Act on the Federal Patent Court provides that one of the official languages of Switzerland (German, French and Italian) is designated by the Court as the language of proceedings. As a general rule, the Court designates the language of the statements of claims by the plaintiff – if it is filed in an official language.

AWA is a leading IP firm with over 370 employees across 22 offices in Belgium, China, Denmark, Hong Kong, the Netherlands, Norway, Sweden and Switzerland.We believe tomorrow is today’s emerging business – rising up from untapped potential within established industries and start-ups. No matter the size or industry, we help our clients create business out of their ideas and innovations.AWA was founded in 1897 by Swedish engineer Anders Wilhelm Anderson. His initials form our company name and remind us of our proud history.We supply a full-service offering of IP law services in prosecution, dispute litigation, aftermarket services, legal advice, strategy and commercialisation. Our IP professionals are experts in patents, trademark, design, copyright and domain names.What sets up apartGlobal: AWA has a presence in Europe and Asia with an extensive network of qualified preferred partners all over the world. We can handle your IP needs globally and follow-up in real-time.Diversity and Colloboration: Our people come from diverse backgrounds with practical industry knowledge. Their technical capability means they understand the small details and how this differentiates you in the marketplace. Our teams comprise engineers working closely with attorneys at law and vice versa. This seamless collaboration ensures that the right skillset and legal knowledge is available and utilised for our client’s innovations. We pride ourselves on our comprehensive trainee programme for future IP leaders.Strategy: We focus on the long-term – building a business is a journey that requires strategy. We support companies throughout the corporate cycle to protect and enforce IP rights, but to also identify and capture the value of intellectual assets.Digital Innovation: We live in the digital era and are constantly looking at tools that reduce workload and save time. From the AWA Client Porta, to our domain management services – we are innovating the IP tools of the future.Employee Owned: AWA is 100% owned by the employees with more than 50% of us choosing to invest or hold shares in the Group. This reflects our personal and long-term commitment to both our firm and our clients.AWA AsiaPart of the AWA Group, AWA Asia supports and manages international clients’ IP needs throughout the region with a head office in Hong Kong – a location known for its successful business environment, world-class infrastructure and effective legal system.Our Beijing office is our wholly owned licensed trademark agency, allowing us to file and enforce trademarks directlybefore the China Trademark Office and the administrative authorities, without the need to use local third-party agents.Today, China is one of the largest IP markets in the world and is increasingly being selected as a key venue for IP litigation by foreign and local entities alike.AWA Asia has strong value proposition that consists of an East-meets-West approach, with a bilingual and bicultural team of IP professionals (trademark lawyers, patent attorneys and IP strategists). Our international-level service delivery comes with deep local knowledge and is business minded, pragmatic and tailored. Network memberships: AIPPI, APAA, ECTA, epi, FICPI, INTA, The Lawyer Network, LES Scandinavia, MARQUES, Union-IP