Editha is the President/CEO of Hechanova & Co., Inc. an IP consulting firm awarded by the Intellectual Property Office of the Philippines (IPOPHL) as Top Patent Filer (No. 2) for the period 2010-2014; and one of top 20, Top Trademark Filer for the same period. The firm handles trademark and patent prosecution, copyright, domain name, product registrations, trademark valuation, searches, and other non-contentious intellectual property matters.
Editha is also the managing partner of the law offices of Hechanova Bugay Vilchez & Andaya-Racadio which specialize in contentious intellectual property matters such as enforcement, border control, licensing, litigation; corporate, investment, immigration and taxation laws. She graduated from the University of the East with a business degree, major in Accounting, magna cum laude, and is a Certified Public Accountant. She obtained her law degree from the Ateneo de Manila University, and has a Certificate in Business Economics from the University of Asia and the Pacific. She has been cited as Leading Lawyer in the field of Intellectual Property Law in the Philippines by the AsiaLaw Magazine, an international publication, from 2002 to 2015, and Who's Who Legal Trademarks 2015. Editha has been acknowledged as Asia IP Expert in the field of IP enforcement in the 2014 and 2015 editions of Asia IP Experts. Editha is an accredited mediator and arbitrtator at the IPOPHL, and a Court Annexed mediator at the Court of Appeals.