LOGOS' strength is in soft IP. Its team also advises on IP transactions and trade mark protection. Notable IP practitioners in the team are Áslaug Björgvinsdóttir, Ragnar Tómas Árnason and Hjördís Halldórsdóttir. Árnason and Halldórsdóttir are the copyright specialists. Co-founder and patent practitioner Árni Vilhjálmsson is also in the team.